Ricoh Drives Business Strategy with Customized Salesforce CRM Solution

Challenge

• Since the sales and marketing activities are supported by vast amount of investment, it is important to be able to verify the effectiveness of such investment.
• Data gathering portion of decision making takes up too much time and efforts. Some of the time, as much as two weeks are needed to verify the collected information.
• Current information management system does not produce reliable numbers.

Solution

• The system offers very little risk and can be put to use right away.
• Only needs Web browser to run the system.
• Customization can be implemented in a short time by a single consultant.
• Maintenance takes up little resources.
• It provides speed to data gathering and management. It is excellent for real-time operation.

Results

• The system freed up time that was traditionally taken up for gathering and tabulating data.
• Main efforts have shifted to a high-quality sales cycle of understanding the situation, taking appropriate actions, and evaluation.
• Since customization is possible at individual level, the system was adopted quickly.
• The nature of meetings has changed from low quality “data gathering” to high quality “action decision making.”
• Timely evaluation of costly sales activities is now possible at management as well as at individual level. This enables early detection of errors in individual judgments.