Anystream Reduces Support Costs and Increases Sales and Marketing Productivity with Salesforce

"Salesforce.com is exactly what we needed. We have significantly reduced customer support costs and increased the support team's productivity. A single resource from salesforce.com's Successforce Consulting team seamlessly migrated us from our existing CRM tool in a matter of hours. It was the easiest transition I've ever experienced."


Challenge
  • Existing CRM software was complex and difficult to use, requiring full-time database management and extensive customization
  • Required strong forecasting and clear visibility into pipeline and overall business
  • Wanted intuitive system to ensure widespread adoption

Solution
  • Selected Salesforce Enterprise Edition
  • Easily implemented with help from Successforce Consulting
  • Customized for company's business processes
  • Integrated with product trial process on Web site to track activity and sales
  • Also integrated with online credit card transaction system

Results
  • Greatly improved visibility into support operations
  • Significant cost savings and productivity increases
  • Faster identification of new opportunities
  • 100 percent adoption across sales, support, and marketing
  • Improved reporting, communication, and collaboration
 
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