Magma Design Automation Implements Comprehensive CRM from Salesforce.com for 960 Users

"We selected Salesforce because it offered the functionality we needed and allowed us to deploy an enterprise CRM system for our large company for less than $1 million. And Force.com accelerates the pace of our custom application development."


Challenge
  • Magma Design Automation, a leading provider of software for semiconductor design, needed a global solution that its sales team could access anytime, from anywhere
  • The company's existing internal system did not integrate service and support with sales and marketing
  • Magma did not want to spend excessively on CRM deployment
  • The company needed a cost-effective CRM system with custom-tailored service and support product features

Solution
  • After evaluating alternatives, the company chose Salesforce SFA and Salesforce Service & Support over client/server software, for low-risk, low-cost CRM
  • Salesforce's on-demand access via the Web was a key decision criteria
  • The company used Force.com Builder to extend and customize Salesforce, creating several custom applications on the Force.com platform, including change tracking, tech campaigns, and support automation

Results
  • Customer service and support now tightly integrate with sales and marketing
  • Over nine hundred sixty employees receive up-to-date customer and product information on-demand
  • Salesforce enables management to closely monitor the progress of field personnel to determine if a quick response to a customer is needed
  • Magma aggressively scaled operations, minimizing additional headcount
  • Integrated change tracking and support create seamless reporting and improved customer service
  • Low-cost software-as-service minimized impact on IT budget and resources
  • Salesforce replaces manual processes that drain resources and limit company growth
 
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