Aerospace Composite Products Sustains 40 Percent Annual Growth with Salesforce

Resources

"Since Salesforce, we’ve experienced 40 percent growth year-over-year. We wouldn’t be able to handle our volume of business without it."

Challenge

In response to rapid growth, Aerospace Composite Products—a composite materials distribution and manufacturing company—needed a sophisticated yet simple CRM solution to manage sales and marketing
A rudimentary pen and paper system failed to adequately track the sales pipeline
Founded in a garage in 1984, the small company lacked documentation and a centralized repository for contacts and documents
The owners sought a flexible solution that could be easily customized to their rapidly growing business
Ease of configuration, user-friendliness, and the ability to access information remotely, were also key requirements

Solution

Aerospace Composite Products selected Salesforce Group Edition and had it up and running in seven days
Ease of use and training allowed for rapid adoption
Information on vendors, customers, and company processes is now in a centralized location and accessible on demand
Integration with Google Calendar enables the owners to manage the company’s production schedule and track employee projects
Custom tabs such as Projects, Return Material Authorization, Parts, and Calendar allow Aerospace Composite Products to quickly tailor Salesforce to its processes

Results

Since adopting Salesforce, Aerospace Composite Products has sustained a 40 percent annual growth rate
With a visible sales pipeline, the small company is on track to generate $3 million in revenue in 2007, up from $600,000 in 2002
There is now a centralized repository of company documents and contracts that employees can easily access during sales meetings
Salesforce functionality can be customized to meet the company’s needs as it continues to grow
The owners can easily create reports and remotely access them to keep an eye on the business while on vacation

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