BlueScope Steel Unifies Three Business Groups with Salesforce CRM  

 

Challenge

• Complicated sales processes impacted the effectiveness of operations, so a simple platform for work was needed to improve efficiency
• The group’s internal data was not centralized, which led to frequent conflicts and frictions
• There was a clear need for a hierarchical management platform to provide high-level management with a complete picture of the marketing plan for each business unit
• The three business groups required a single means for sharing resources among themselves, to leverage individual group advantages and increase overall synergy
• Complex sales cycles contributed to productivity bottlenecks

Solution

Salesforce.com provided market leading technology within a cloud-based platform to integrate all business-related information, streamline business activity flows and create a paperless office. Through Salesforce CRM department directors were able to effectively control project progress and detect possible conflicts at an early stage. They could easily coordinate internal operations for optimal allocation of resources to achieve maximum efficiency.

Results

• Business applications, review, confirmation, and other operations are completed using a web interface, improving efficiency and creating a paperless office
• Successful integration of information among corresponding departments creates synergy throughout the business
• Different levels of authorization were successfully established, for optimal project management
• CRM successfully integrated across three business groups, facilitating group integration and assisting in the development of core competencies