Kerry Ingredients and Flavours Uses Force.com To Strengthen Sales and R&D Synergy

Challenge

• Kerry Ingredients and Flavours, a global leader in food and beverage ingredient and flavor production, wanted to improve sales performance and tracking and collaborative information sharing between sales and R&D.
• The company needed a global on-demand system that project managers, sales, and product developers could access anytime, anywhere.
• Kerry Ingredients and Flavours wanted an advanced platform to create custom, sophisticated business systems to solve unique customer needs.

Solution

• The company deployed Salesforce CRM and leveraged the Force.com platform to create a custom on-demand system that improves operational efficiency between sales and R&D.
• Kerry Ingredients and Flavours implemented the Salesforce CRM solution in the United States, Canada, Mexico, and Brazil – the new application manages over 100,000 accounts and thousands of projects a year.
• Extended customized stage-gate project management features to enable commercialization, or the process of bringing a customer-approved product to market.

Results

• The cloud-computing-based Salesforce CRM automation and R&D project management system has been embraced by 1500 users around the globe and is viewed as ‘mission critical’ by executive management.
• The customized implementation of Salesforce CRM includes more than 250 custom objects, 100 dashboards, and a security and sharing model have all been developed using the Force.com platform.