Toyota Motor Europe Standardizes on Salesforce Across Europe

"Toyota Motor Europe’s strategy is to provide a superior quality purchase experience and we believe that the Salesforce Software-as-a-Service solution is ideally suited to help us achieve that goal."


Challenge
  • Toyota is at the heart of global manufacturing, a company that has grown within 70 years to become the world’s third largest vehicle manufacturer
  •  The company needed to integrate back-office systems and external sources of information regarding vehicle data
  • The company also wanted to provide a superior purchasing experience

Solution
  • Toyota Motor Europe deployed salesforce.com’s multi-tenant, on-demand CRM solution to target, acquire, and manage day-to-day relationships with multi-national fleet customers
  • The Force.com platform offered the flexibility to integrate with any enterprise application or system—offering faster, easier, and more cost-effective integration
  • The company chose the on-demand Salesforce application for its ability to integrate with back-office systems and external sources of information regarding vehicle data

Results
  • Toyota Motor Europe deployed a fully integrated European sales environment in less than three months
  • The automotive company automated many day-to-day sales processes which allows its European sales territories to work together more efficiently; resulting in a substantial improvement in customer responsiveness
  • Toyota Motor Europe customized the system to meet its unique needs, which enabled the company to automate many day-to-day processes
  • Salesforce software-as-a-service (SaaS) solution enabled Toyota Motor Europe to provide an enhanced purchase experience
 
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