"Selecting Salesforce CRM was a no-brainer. Nothing else had the robust feature set and frequent updates that salesforce.com is famous for, while remaining very easy to customize, implement, and administer for hundreds of users enterprise-wide. Our vision for CRM is expanding every day because Force.com makes it so easy to incorporate all of our meaningful business activities into Salesforce CRM."


— PerkinElmer

Salesforce CRM Enhances Customer Visibility Across the Enterprise for PerkinElmer

Challenge

  • After integrating several businesses, PerkinElmer's Life & Analytical Sciences unit wanted to bring everyone onto a single CRM platform
  • The company sought a solution that could easily serve a large enterprise without taxing internal IT resources
  • PerkinElmer also wanted a solution that could provide a good return and would frequently add new features

Solution

  • PerkinElmer selected Salesforce CRM over Microsoft for on-demand CRM
  • Enterprise-wide, more than 550 sales and marketing employees use Salesforce CRM
  • Users speaking Spanish and French get single-click translation of the application
  • Salesforce.com adds new features frequently, and the automatic upgrades do not require IT or financial resources
  • The company plans to use  Force.com to integrate Salesforce CRM with its ERP system (SAP) and other corporate applications and activities

Results

  • PerkinElmer has new visibility into its sales funnel and sales activities
  • Managers and executives can spend time more productively on business improvement and growth activities rather than data gathering and reporting
  • Integration with the company's lead capture system keeps reps from having to toggle between two systems
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PerkinElmer

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