sparesFinder Executes Marketing Campaigns in Hours—Rather Than Days—with Salesforce

"We are able to manage our sales opportunities far better, with a higher level of communication. Before implementing Salesforce, we were wasting time discussing information on contacts. Now we are sharing the same data and spend the time more productively discussing how to manage and grow the business."


Challenge
  • Needed to track thousands of contacts from global client and prospect lists
  • Sales forecasts created individually and manually compiled each month
  • In-house development of Lotus Notes-based CRM system scuttled when developer left company
  • Needed affordable solution with worldwide accessibility and support for multiple contacts in large, complex companies

Solution
  • Selected Salesforce over client/server options (including Great Plains) and home-grown, Outlook-based option
  • Up and running in one day, including set up and importation of 2,000 contacts
  • Easy access to shared, 360-degree view of customers and prospects
  • No large up-front or consulting costs required
  • Infinitely scalable to support future growth

Results
  • Better management of sales opportunities
  • Less time spent finding information; more time spent managing and growing business
  • Better insight into pipeline; more accurate and up-to-date forecasts created instantly
  • More targeted marketing campaigns executed in hours instead of days, delivering better results
  • Leads from Web site automatically captured 24/7
 
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