Jamie is a digital marketer and creative thinker with 20 years experience across the globe, including London, San Francisco and Sydney. Initially working in London during the dot com boom, Jamie helped businesses navigate the digital age, and helped to build a global digital agency. Since those early days Jamie has had a relentless focus on customer centricity, and how we engage with them in the moments that matter. His roles have covered the creative and strategy side of digital marketing including usability, Journey mapping and design execution. Currently as Senior Director Solutions Engineering, Jamie now runs a team of technology specialists across JAPAC.
The concept of customer journey is no longer a stranger to marketers of today and most companies agree that customer experience is the basis with which they’ll compete. However, your ideal customer journey map does not just turn into reality - creating these journeys requires redefining marketing’s role and instilling the right customer focus, competencies and processes across the business.
Sounds scary? Don’t be. In this session, industry expert and thought leader, Jamie Corker, will share his insights on how to master the essentials of customer journeys and turn your vision and strategy into customer journeys in just a few simple steps.