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A Cup of Inspiration

We’ve sourced the ultimate blend of thought leadership to kickstart your morning.

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Auckland (Thursday, 20 October)
Melbourne (Wednesday, 26 October)
 
 
 

The Digital Café series is back, and it’s all about taking your business to the next level. Join industry peers and let visionary thought leaders and customer speakers take you on a journey to the new world of 1-to -1 customer journeys.

Joining us will be marketing technology specialist, Jamie Corker, who has been helping guide businesses through the new age of customer centricity since early days. In this session, Jamie will share top tips of how to get started on building your customer journeys and some best practices from leading brands of the region.

Speakers
Speaker
Jamie Corker
Senior Director, Solutions Engineering, Marketing Cloud, Salesforce JAPAC
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Jamie is a digital marketer and creative thinker with 20 years experience across the globe, including London, San Francisco and Sydney. Initially working in London during the dot com boom, Jamie helped businesses navigate the digital age, and helped to build a global digital agency. Since those early days Jamie has had a relentless focus on customer centricity, and how we engage with them in the moments that matter. His roles have covered the creative and strategy side of digital marketing including usability, Journey mapping and design execution. Currently as Senior Director Solutions Engineering, Jamie now runs a team of technology specialists across JAPAC.

Session Overview

The concept of customer journey is no longer a stranger to marketers of today and most companies agree that customer experience is the basis with which they’ll compete. However, your ideal customer journey map does not just turn into reality - creating these journeys requires redefining marketing’s role and instilling the right customer focus, competencies and processes across the business.

Sounds scary? Don’t be. In this session, industry expert and thought leader, Jamie Corker, will share his insights on how to master the essentials of customer journeys and turn your vision and strategy into customer journeys in just a few simple steps.

 

  • 8:00am - 8:30am Registration, Breakfast & Networking

     

     
     
     
  • 8:30am - 9:15am Customer Journey: Top tips to get started today!

     

     
     
     
  • 9:15am - 9:45am Q&A & Networking

     

     
     
     
Location
Auckland
Thursday, 20 October 2016
The Maritime Room
Princes Wharf, Corner Quay and Hobson Street, Auckland
Venue
Melbourne
Wednesday, 26 October 2016
Cargo Hall
39 South Wharf Promenade, South Wharf, Melbourne
Venue
What matters most to your customers?
Register now to find out.
Auckland (Thursday, 20 October)
Melbourne (Wednesday, 26 October)