Today’s consumers are hyper connected, better informed and more empowered than ever. And they expect brands to deliver personalised offers, information and service at every stage of the customer life cycle.
To acquire and retain the new consumer, customer-centric brands are rapidly replacing ineffective, fragmented one-size-fits-all mass advertising campaigns with data-driven 1:1 communications that are tailored to the needs, interests and location of the consumer. As a result, these companies are converting more shoppers to buyers, producing higher revenues and improving customer retention.
In this briefing, Derek Laney will discuss the major trends that are driving the convergence of marketing, sales and customer service and discuss with special guests from Australia's leading businesses.
* Speakers may not attend all 4 cities, please refer to the speakers tab for further details.
10:30 a.m. - 11:00 a.m.
Morning Tea, Expo & Networking
11:00 a.m. - 11:30 p.m.
Beyond the Whiteboard
Whiteboards and post it notes are valuable tools for conceptualising experience from the customer's perspective. When it comes to translating your design into a roadmap, it can be a daunting task. Join marketing leader Karli Smith who will provide guidance on how to build your customer journey roadmap. Karli will also show you the ways in which you can influence the customer journey to achieve your desired business outcomes.
* Startup Aus will speak at Sydney and Melbourne event.
11:30 p.m. - 12:30 p.m.
Who Killed Creativity?... and How Can We Get it Back?
Did you know that economists estimate that up to 80% of economic growth comes from innovation, and CEOs say creative thinking is the number one leadership competency needed for the future? Yet research shows that creativity is on the decline.
This session will explore how creative thinking and innovation can be killed, and how they can effectively be resurrected. With clever interactive exercises and illusions, this engaging session reveals the ‘magic’ behind how to build a creative culture that supports innovation. Andrew and Gaia Grant, the authors of the breakthrough international book Who Killed Creativity?... And How Can We Get It Back?, will take you on a fascinating and often hilarious ‘Crime Scene Investigation’ (CSI) to explore the topic.