Capital Markets
An Integrated, On-Demand Desktop
World-class investment banks and capital markets firms are adopting Salesforce to strengthen
relationships with corporate clients and institutional investors. Market innovators like
Daiwa Securities
have discovered that Salesforce’s on-demand, open platform is unmatched in terms of ease-of-use and
integration capabilities. And Salesforce’s multitenant architecture ensures that all capital
markets customers, from boutique firms to bulge-bracket banks, have access to this same set of rich
functionality with no hardware or software to manage.
NEW: Salesforce for Venture Capital
Salesforce for Venture Capital helps VC firms manage their investment and fundraising processes, including evaluating and tracking investment opportunities, acquiring investment commitments from potential limited partners, issuing and collecting on capital calls, and generating and sending quarterly reports. Powerful built-in reports and dashboards present all of this data natively in Salesforce. Sign up for a free 30-day trial.
The
Award Winner in Capital Markets
Salesforce.com was recognized as the leading CRM technology provider for capital markets by
Securities Industry
News and IDC Financial Insights in October 2007. Based on a survey of 17,000 executives in the
investment banking, investment management, wealth management, brokerage, and banking industries,
this prestigious
ranking names salesforce.com among the companies with the most actual usage and market presence
in the industry.
On-Demand CRM for Capital Markets
- Award-winning ease-of-use that drives adoption and business success
- Industry-leading on-demand CRM solution to manage capital markets teams and
client data
- Pre-integrated, add-on capital markets applications available via the
AppExchange
- The Force.com platform to meet even the most extensive customization and integration requirements

Product Excellence that Drives Adoption
The fast-paced capital markets business requires tools that are powerful yet intuitive. The
award-winning Salesforce application, with ease-of-use that rivals the most popular consumer Web
sites, meets this industry’s exacting standards. And since Salesforce is available online, offline,
and via mobile devices, you have real-time access to client data from anywhere in the world, 24
hours a day. By exceeding user expectations, you can be confident that Salesforce will drive high
rates of adoption, leading your firm to CRM success.

A Common Platform for Your Critical Services and Systems
Salesforce.com provides an open, on-demand platform for integrating mission-critical services and
applications with your client data. With the AppExchange, you can plug in pre-integrated, add-on
services to import global market data and breaking financial news directly into Salesforce. Or use
the Force.com platform to integrate back-office systems, like billing and client reporting, in a
matter of clicks. And with each new release of Salesforce—or when you upgrade to a new product
edition—all of your integration and customization work is preserved automatically.

Balancing Collaboration and Compliance
Capital markets firms must share data to provide timely client service, while at the same time
complying with stringent SEC and NASD requirements. With Salesforce, you can regulate data sharing
between deal teams, trading desks, research analysts, and institutional sales reps. Salesforce also
tracks historical activities associated with specific deals and clients. These features eliminate
administrative overhead and enable your teams to focus on driving profitable business.



