How to Craft a Successful Social Media Content Marketing Plan for your Business
Setting up a Facebook page or Twitter account is easy. Using social media channels to foster authentic conversations with a community without a content plan is not. Whether a video, blog post or status update, content is the engine of the social web: It's what gives brands something to talk about with their communities of customers and prospects.
If you produce and share useful content, your community will be more likely to become customers, remain customers, and send you more customers.