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How to Craft a Successful Social Media Content Marketing Plan for your Business

How to Create a Successful Social Media Content Marketing Plan for your Business

Setting up a Facebook page or Twitter account is easy. Using social media channels to foster authentic conversations with a community without a content plan is not. Whether a video, blog post or status update, content is the engine of the social web: It's what gives brands something to talk about with their communities of customers and prospects.


If you produce and share useful content, your community will be more likely to become customers, remain customers, and send you more customers.

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quote-left   Getting that constant feedback from customers is the only way you can learn and continue to become better at what you do.  

—Lorna Jane Clarkson, Founder and Chief Creative Director Lorna Jane

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