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How to Develop a Social Media Strategy

How to Develop a Social Media Strategy

Social media is crowded with tools, tactics and toys to distract all but the most disciplined organizations. If you want real business success, you need to develop a social media strategy to keep you honest and focused. In How to Develop a Social Media Strategy, we present a straightforward, step-by-step guide to get you well started on the path to social media success.

We'll walk you through:

  •  Setting goals and objectives
  •  Deciding on your metrics
  •  Determining your audience and updating your personas
  •  Discovering the platforms where your community gathers
  •  Gathering resources
  •  Connecting tasks to people
  •  Creating content

For each chapter, we've created two or three Action Items to get you going. Flip to the end of the ebook for a Social Media Strategy Worksheet you can fill out at as you go along.

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