Social media is crowded with tools, tactics and toys to distract all but the most disciplined organizations. If you want real business success, you need to develop a social media strategy to keep you honest and focused. In How to Develop a Social Media Strategy, we present a straightforward, step-by-step guide to get you well started on the path to social media success.
We'll walk you through:
Setting goals and objectives
Deciding on your metrics
Determining your audience and updating your personas
Discovering the platforms where your community gathers
Connecting tasks to people
For each chapter, we've created two or three Action Items to get you going. Flip to the end of the ebook for a Social Media Strategy Worksheet you can fill out at as you go along.
How to develop a social media strategyPlease complete *ALL required fields.How to develop a social media strategyPlease complete *ALL required fields.How to develop a social media strategy Please complete *ALL required fields.
Getting that constant feedback from customers is the only way you can learn and continue to become better at what you do.
—Lorna Jane Clarkson, Founder and Chief Creative Director Lorna Jane