We all know that the mobile phone has completely redefined the way we live. It was only ten years ago last month that Apple launched its first iPhone, and yet since then everyday life has changed irrevocably as we have adapted everything to this new device. Every aspect of life is now conducted on it - from work, to shopping, to banking and even the way we conduct our relationships. But how do you apply this to the way your organisation goes to market? This eBook on Mobilising the Customer Journey is a great introduction into what this means for you.