Drive sales with intelligent marketing.
Run targeted marketing campaigns that keep your pipeline fully stocked with a steady flow of high-quality leads.
Build custom landing pages and forms with intuitive drag-and-drop builders. Automatically set forms to trigger notifications, score increases, and more upon conversion.
Create segmented lists that are tailored to your exact specifications. Send the right message to the right person at the right time using Pardot’s intuitive email editor.
Finally understand which content resonates the most with your email recipients — and ensure that your messages reach their mark — with email A/B testing and SPAM analysis.
Dynamically change email and website content based on a prospect’s score, grade, industry, job title, and more.
Nurture leads until they are ready to buy, and then prioritise with ease using Pardot’s automated lead qualification and assignment capabilities.
Free up valuable marketing and sales resources by automatically nurturing leads until they are ready to purchase.
Find the best leads faster using Pardot’s blended lead scoring and grading system.
Automatically assign leads based on the criteria that makes sense for your business, so that only the best leads get passed from marketing to sales.
Real-time sales alerts, prospect activity tracking, and sales campaign tracking ensure that sales reps are following up with prospects right when they need to be.
Sell more effectively than ever before, in the office or on the go. Enable sales to lead the conversation with a library of marketing-curated content that can be deployed in just one click.
Get automatic notifications of prospect activity — in real time — via Salesforce CRM or the Salesforce1 Mobile App.
View detailed activity tracking on each prospect, so you can understand their journey from click to close.
Discover the true ROI of your marketing efforts with closed-loop reporting. Gain insight into which campaigns and efforts are driving new business. Optimise and repeat.
Tie each closed deal back to its original source with closed-loop reporting.
Easily monitor and control the success of Salesforce® Engage campaigns with interactive, graphical dashboards. Identify top-performing emails and templates with key engagement metrics.
Use Lifecycle reports to get a high-level view of sales cycle health — and understand where prospects are getting stuck in the funnel.
Request a Guided Tour to get a hands-on look with a sales rep. You'll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximise efficiency.