Provide an on-demand software solution that can take your marketing department from cost center to revenue driver. Leverage Pardot's sophisticated yet simple marketing automation platform to grow pipeline and generate better leads by allowing marketing and sales departments to create, deploy, automate, and manage marketing campaigns online. Learn why Pardot was ranked #1 in total cost of ownership in lead management automation by leading analysts and significantly improves performance with full-featured marketing automation tools.
Lead Nurturing Pardot's drip marketing tools simplify a complex sales cycle by automating your lead nurture programs.
Inbound Marketing Inbound marketing has emerged as a powerful marketing tactic, driven by the idea of being found when someone searches for you.
B2B Marketing Email is the heart of your B2B marketing, so it’s important ensure that every aspect of your marketing strategy is optimized.
CRM CRM systems allow you to efficiently manage, improve, and build meaningful customer relationships.
Lead Generation Create landing pages and forms, test your assets, and integrate search connectors — all with Pardot's lead generation tools.
Marketing Tools Learn how Pardot's marketing automation features bring together all the tools you need to succeed in modern B2B marketing.
Marketing Automation Software Marketing automation has never been more powerful with Pardot's integrated CRM, email tools, lead nurturing, scoring and grading models.
Prospect Scoring Automate the scoring and grading of your leads. Pardot's blended lead scoring model gives you the ability to prioritize and qualify leads.
Demand Gen Marketing Generate demand for the products you offer by creating marketing campaigns that drive awareness and build interest.