Professional Edition
Full-Powered CRM Without Complexity
Whether you're a small business with big ambitions or a larger organization with dispersed
offices, Salesforce Professional Edition provides the tools you need to work smarter and scale your
business. Whether you’re using it for sales, marketing, or service and support—or all three—the
productivity and insight you gain make it an unbeatable value.
Select Professional Edition Customers

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Sales
Close more deals by providing tools to make your sales team more productive. With the Salesforce
console your reps will power through their lead lists and follow up tasks.
Mass email, capabilities save time by helping them send up to 100
personalized emails at once.
Professional Edition helps sales managers
forecast more accurately and increase insight into the
business.
Customizable dashboards track critical metrics
like sales performance, rep productivity, and competitive deals.
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Marketing
Finally, you can tie your marketing dollars to your sales revenue. Professional Edition helps
you plan, execute, and measure your marketing efforts. On top of
Google AdWords management, you can execute and track email marketing
campaigns. In addition, the AppExchange provides plug-and-play tools to help you manage other core
marketing activities like events, direct mail, and Web site offers.
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Service and Support
If you’re tracking leads, contacts, and accounts inside Salesforce, service and support is a
logical extension. Get a 360-degree view of the customer and process inquires more effectively
through Salesforce. Right out of the box, you’ll have
Web-to-case capabilities,
routing and escalation rules, the solutions
knowledge base, and even
telephony integration. You can also use Salesforce
to help deflect live support inquires with the
customer self-service portal.
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Business Insight
Eliminate manually updated reports and get real-time visibility into your business with
customizable dashboards. You can easily monitor critical metrics from across
sales, marketing, service, and other departments as well as analyze data from other analytics
applications in a consolidated view.
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User Administration and Security Controls
As the number of users sharing information grows, you often want to create custom views and set
rules on what your users can and can’t see. Professional Edition gives you the flexibility to scale
from 5 users to 500 while retaining control over your company’s data.
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Additional Apps: Custom Built or from the AppExchange
Do you have legacy applications or an Access database you’d like to get rid of and consolidate
into Salesforce? With Professional Edition, you can build
custom applications or visit the AppExchange marketplace to
install apps for things like recruiting or project
management.
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A Complete CRM Suite You Can Grow Into
Many companies start using Professional Edition with a small team or for a single functional
group. As you grow and your needs change, you can easily add more users and adopt more
functionality. Professional Edition offers a comprehensive
CRM suite—including
applications for
sales force automation,
marketing automation, customer
service and support, and more from the AppExchange—that helps you
manage the complete customer lifecycle. It's all seamlessly tied together so your entire company
can share a single, 360-degree view of your customers.
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