Campaign Management

Execute Effective Campaigns and Bring in High Quality Leads

With Salesforce's campaign management capabilities, you have a single spot for effectively planning your marketing spend, managing all your initiatives and campaigns, and analyzing performance and results.

Market Segmentation

Create targeted campaigns by segmenting your audience (based on demographics, product interest, and so on) and designing messages and offers for each group. Use a built-in wizard to easily add contacts and leads to lists right from within campaigns.

Campaign Analysis

Track, analyze, and optimize trade shows, direct mail, advertising, and promotions so that marketing efforts are focused on the most effective campaigns.


Revenue Tracking

Identify the activities that generate the most sales revenue by directly tying every sales dollar back to its campaign source.

Express Follow-Ups

Easily determine which campaign members require follow-up contact after a campaign and define the appropriate actions.

List Management

Easily export campaign lists in multiple data formats for seamless hand-off to direct mail houses and partner agencies.