Search Marketing

Create and Run Google Ad Campaigns from Salesforce

Salesforce for Google AdWords makes it possible for companies to create, manage, and measure search engine marketing campaigns directly from within Salesforce. Now marketers can enjoy complete visibility and control over their search engine marketing investments—a ll the way from keyword selection to closed deal.

Ad Creation and Placement

Without ever leaving Salesforce, you can create a Google search campaign, write your ad text, and choose your keywords. When you activate your campaign, Salesforce for Google AdWords publishes your ads live on the Web, for instantaneous display on Google. Watch in real time as your search marketing investments generate leads, deals, and revenue.

Lead Tracking

Salesforce for Google AdWords is completely integrated with Google, allowing marketing managers to see the exact leads generated by their search marketing efforts. Follow your search marketing campaigns all the way through the sales process, from keyword buy through to deal closure, correlating leads with their original source.


ROI Measurement

Marketing executives can measure the exact return on search marketing programs and tie revenue back to a specific campaign or keyword. With complete visibility into what's working — and what's not — you can make changes in real time and optimize search marketing programs for even greater success.