Communication Management

Improve the Effectiveness of Email Communications

Why should salespeople have to start with a blank page when writing emails to customers and prospects? Marketers can manage text and HTML email templates for the sales team so they always have well crafted tools that include the latest marketing messages to ensure professionalism and brand consistency.

Letterheads

Insert company branding and graphics into templates as appropriate to create high-impact, professional-looking emails.

Tracking

Track the number of times the email was opened by the recipient to gauge interest and plan appropriate follow-up calls or other sales activities. Monitor the usefulness and popularity of individual templates with the “Times Used” field.


Template Library

Create a library of approved email templates for all your sales team’s common types of email correspondence.

Attachments

Attach relevant materials from Salesforce’s document library to email templates so that customers and prospects always receive the most up-to-date versions of your materials.