CRM Information at Your Fingertips

When it comes to understanding CRM, information is key. Every business is unique and so is every CRM implementation. Having as much CRM information as possible means you can make better choices about how to use CRM to improve your company's customer relationships and business bottom line.

Don't just take our word for it: all the information you might need you can find right here in our comprehensive CRM Information Resource Centre. Access authoritative CRM information written by experts, industry analysts and salesforce.com customers. Watch CRM demos and Webinars, and read CRM white papers.

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CRM Demo Center

To start off, watch a CRM demo to see firsthand how salesforce.com's CRM applications can help your business in particular. Click on any of the CRM demos on this page for a concise and highly informative product tour. If you seek even more information, find it on one of our CRM white papers.

For example, view the CRM demo of salesforce.com's service and support solution to learn how to retain customers by delivering better quality service, while keeping both costs and risk as low as possible. Get hold of CRM information to endow customer support agents with the knowledge required to quickly deliver real-time solutions. Also, learn how to easily and quickly create a self-service customer portal to help customers help themselves.

CRM White Papers and Industry Research

Salesforce.com's CRM Information Research Center displays numerous CRM white papers and CRM industry research. Enhance your CRM expertise with one or more of these information-packed CRM white papers:

  • CRM White Paper: 9 Key Plays for CRM Success. The CRM information you need to maximise business growth while minimising risks. Read this CRM white paper to learn how to execute on sales goals, work on existing customers to ensure loyalty and turn them into advocates, and rigorously examine financial investments so you can achieve more with less. You can then visualise this CRM information by watching the Salesforce CRM demo for Sales Force Automation.
  • Critical CRM Information: 8 CRM Essentials Guide. This CRM white paper is very popular and explores the best ways to keep on developing new customers and beating your competitors. Updated on a yearly basis, the Guide is packed with CRM information and insights from industry experts and over 32,000 salesforce.com customers. The guide is effectively a CRM demo in written form. The extensive CRM information reveals how innovative technologies and strategies allow you to implement a solution that will actually be used, achieve real results in record time with point-and-click capabilities, and get a 360-degree view of your customers.
  • Ten Winning Ideas for Managing Your Channel - Must-Have CRM Information. Do you have complete and comprehensive visibility into your indirect sales pipeline? Are you sure the revenue potential of your partner relationships are at their utmost? Discover the answer to these questions with this CRM information guide that explains how to achieve channel management success with Salesforce CRM Partners. Then be sure to view the CRM demo. By reading the CRM information and watching the demo you'll learn how to recruit new partners, train them faster and better, and accurately track and measure channel performance. All this in a matter of a few hours, not a few weeks.
  • CRM White Paper: Salesforce CRM Ideas. Read this white paper to learn how to inspire, capture, and harness the power of ideas to increase business success - with the same intuitive Web 2.0 techniques people use everyday to book travel, download music and share interests online. You'll find CRM information on ways to spark new ideas faster and more cheaply, as well as ways to set up an online community to share and vote on ideas. This CRM white paper also teaches you how to gather instant user feedback to rapidly validate and prioritise ideas, and to drive innovation to stay ahead of your competitors.

CRM Demos and More: Executive Success Kits

Looking for CRM information in a convenient and comprehensive format? These complimentary kits pull together a range of important CRM information resources, including Webinars, CRM white papers and demos, and a 30-day free trial:

  • PRM Sales Success Kit. Learn how to achieve your partners' maximal revenue potential, acquire real-time visibility into your channel, and develop a loyal partner community. This kit gives you all the CRM information you require to do just that. It includes a CRM white paper with proven ideas to manage your channel and set your partnerships up for success. The related CRM demo shows you how to provide your partners with seamless access to leads and key CRM information, while creating a collaborative space to win deals.
  • Customer Service and Support Kit. Full of instructive CRM information, this complimentary kit demonstrates why Salesforce CRM is the right solution for customer service in a tough economy or, for that matter, any economy. View the CRM demo and learn how to produce a self-service portal your customers want, and optimise your call center to make every agent successful. You'll find more enlightening CRM information in the Webinar, with a focus on improving operational efficiencies in your contact centre. Read the CRM white paper research from Forrester to learn how one company achieved labour savings of $12.4M and increased agent productivity through an eleven-fold reduction in case turnaround time. And should you need any more convincing, get first-hand CRM information experience with your own customised CRM demo—with a 30-day free trial of Salesforce CRM Call Centre.

Read Industry Research for Invaluable CRM Information

Read what respected third-party research firms and analysts have to say about CRM in this collection of CRM white papers and studies. Download any of them for a plethora of CRM information: expert insights, customer surveys, CRM strategies, best practices, and informed opinions.

  • Gartner Report on Software as a Service (SaaS) in the Enterprise. 90% of surveyed organisations plan to use as much or more SaaS this coming year. Read about the CRM information and insights that lay behind the statistic; discover the cost-effectiveness, ease of use, and rapid deployment advantages SaaS ensures. Then watch a Salesforce CRM demo to decide for yourself.
  • CRM White Paper from CSO Insights. CRM information and analysis from a unique perspective: a comparison of the success of sales teams that are using a CRM application with those that aren't. This free CRM white paper, "Impact of CRM and Sales Process: Monetising the Value of Sales Effectiveness" offers truly eye-opening insights and CRM information. If you're like most companies, you won't want to stop at the white paper, but continue with our CRM demo and free 30-day trial.

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