Find out where you stand in your customer’s inbox.

Find out where you stand in your customer’s inbox.

Take a moment to glance at your email inbox. If the numbers raise your eyebrows, rest assured you’re not alone. As the consumer inbox gets busier, your customers will seek more meaningful engagements in email. They’ll pay closer attention to brands that bring rich and delightful email experiences to their inboxes.

Take a moment to glance at your email inbox. If the numbers raise your eyebrows, rest assured you’re not alone. As the consumer inbox gets busier, your customers will seek more meaningful engagements in email. They’ll pay closer attention to brands that bring rich and delightful email experiences to their inboxes.

Find out where you stand in your customer’s inbox.

Take a moment to glance at your email inbox. If the numbers raise your eyebrows, rest assured you’re not alone. As the consumer inbox gets busier, your customers will seek more meaningful engagements in email. They’ll pay closer attention to brands that bring rich and delightful email experiences to their inboxes.

 
 
 
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Does every customer get the same version of your newsletter?

Does every customer get the same version of your newsletter?

 
 
 
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Are you using your email campaign to segment your audience demographically?

Are you using your email campaign to segment your audience demographically?

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Are automated emails of any kind included in your email marketing campaign?

Are automated emails of any kind included in your email marketing campaign?

 
 
 
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Are you able to automatically generate content based on customer behaviour?

(abandoned cart, password resets, confirmations, and service reminders)

Are you able to automatically generate content based on customer behaviour?
(abandoned cart, password resets, confirmations, and service reminders)
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Are you currently running campaigns for promotions, special offers, newsletters, and events?

Are you currently running campaigns for promotions, special offers, newsletters, and events?

 
 
 
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Are you currently sending personalised messages to your audience based on their demographic segmentation?

(birthdays, anniversaries, loyalty programs, etc.)

Are you currently sending personalised messages to your audience based on their demographic segmentation?
(birthdays, anniversaries, loyalty programs, etc.)
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Are you tracking the behaviours of your customers as they move through your site?

Are you tracking the behaviours of your customers as they move through your site?

 
 
 
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Are you able to make personalised and predictive recommendations based on customer behaviour and preferences?

Are you able to make personalised and predictive recommendations based on customer behaviour and preferences?

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Predictive
 
 
Automation
/ Real Time
 
 
Personalised
 
 
Promotional
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Your email style is ‘Promotional’

Email style:

‘Promotional’

You’ve established a strategy around frequency and relevancy in order to keep the interest of your customers. The foundation of any well-executed marketing campaign is a promotional email stream to inform subscribers of an upcoming sale or event. This could include newsletters, promotions, loyalty programs, events, and coupons. You must master a strategy around frequency and relevancy in order to keep your customers interested.

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Your email style is ‘Personalised’

Email style:

‘Personalised’

You’ve established an effective email marketing foundation and now you’re ready to take it to the next level. Show your customers that you’re paying attention to them as an individual by gathering information about them. Start talking to them as one, and not like they’re part of a big list.

If you’re already gathering meaningful information about your customers, it’s time you used that insight in your communications.

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Earn a place in your customer’s inbox.

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Your email style is ‘Automation / Real Time’

Email style:

‘Automation / Real Time’

You respond to your customers’ needs at all the right moments — automatically and in real-time. Transactional emails, like shipping confirmations, password resets, and order information have the highest open and click-through rate of any email. With real-time smart content and segmenting rules, these emails can be incorporated into the customer journey, allowing for 1:1 conversations with every customer interaction.

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The dawn of digital marketing.

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Your email style is ‘Predictive’

Email style:

‘Predictive’

You’re reacting to your subscriber’s real-time needs. But imagine the response if you were able to react to your subscriber’s behaviours. You’re leveraging cutting-edge email marketing innovations designed to cater to an individual customer’s behaviour. Discover your subscriber’s preferences, and nurture the relationship by personalising every email you send with content tailored to them and the time they spend interacting with your brand. By analysing customer behaviour, location, recent search terms, and more, you can deliver real-time content and purchase suggestions, as well as other experiences unique to each individual.

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Listen and engage with customers across channels.

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