Customer satisfaction is the key to business success. This idea isn’t anything new or groundbreaking; in fact, customer service is routinely rated by business leaders as being the most important factor in business success. Simply put, a satisfied customer is a happy customer, and a happy customer is one that will come back time after time to purchase the products or services you offer. But while most organisations make a conscious effort to keep their clients happy, the truth is that it often just isn’t enough. 89% of consumers have stopped doing business with a company after a negative customer experience, and the overall amount of money lost to American businesses per year as a result of poor customer service is approximately $84 billion. With numbers such as these, it’s obvious that when it comes to customer service, there’s always room for improvement. Here are 20 customer service tips to help your business provide the best possible experience for those who support it.
Following these customer service tips will improve customer’s perceptions about your business. It is no longer acceptable to have subpar service when both you and the client have various tools at your disposal. Maintaining a good relationship will benefit you in the long term, by establishing loyalty to the brand.
It is simply not enough to have great products but also great customer service. A well thought out customer service department will incredibly benefit the company as a whole. It is an investment worth making to ensure that your customers get the most from the product and the company with continued support from you.
The best way to see how Salesforce is revolutionising customer service is with a guided tour of Service Cloud. With the guided tour, we can show you how Service Cloud shines in several common use cases and scenarios.
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