ChemDry empowers its franchisees to grow and succeed in Salesforce

Challenge

• Chem-Dry, a global brand, runs a network of cleaning franchises around Australia
• The problem was that they had limited control over how franchisees were operating
• With more than 200 franchisee operators, they needed a system that would give them complete visibility of the network and also empower franchisees to maximise their efficiency
• Other systems, like ACT!, Microsoft and Sugar CRM, were either too limited, inflexible or complex – only salesforce.com hit the mark!•   

Solution

• Sales Cloud: ChemDry buys 11 user licences for their call centre operations
• Service Cloud: ChemDry buys 40 user licences for their online Partner Portal, linking in the partner network
• Mobile: Franchisees now track their bookings and sales on the road using their smart phones or iPads
• Chatter: ChemDry loves using Chatter for internal collaboration and will shortly be rolling it out to their franchisee network

Results

• Salesforce Partner Portal takes the back office burden away from franchisees
• Chem-Dry now has a wide open, real time view of their sales and a world-class, mobile system to manage their business
• Real time scheduling is now a breeze
• Chem-Dry’s call centre can now focus on selling more, with shorter call times – average call times have reduced from 10 to 2 minutes!
• Productivity is phenomenal with a 40% reduction in call centre staffing
• Sources of sales leads are now visible, making marketing more effective