AAPT

Communications & Media

With improved collaboration between sales representatives and faster, more responsive communications between the organization and its customers, AAPT has invested in yet another leading technology to maintain its competitive edge.
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AAPT rolls out Salesforce CRM to 340 users to increase sales efficiency

Challenge

  • Hobbled effective collaboration with disparate ACT!, Excel, Access, and proprietary systems
  • Suffered from poor pipeline visibility and time wasted on administration
  • Wanted solution to provide single view of the business
  • Required easy-to-use, low-cost, low-risk solution with minimal up-front investment
 

Solution

  • Chose Salesforce CRM over Siebel and Oracle for reduced cost, risk, and complexity
  • Implemented majority of cloud-computing functionality within a month
  • 340 employees access single, unified, online repository of real-time customer information
  • No large implementation costs or ongoing maintenance expenditures
 

Results

  • Faster identification and correction of inefficient sales processes
  • More accurate forecasts and improved pipeline visibility
  • Faster, more responsive communication with customers
  • Improved collaboration across divisions
  • Increased productivity


Key Stats

  • Web site: AAPT
  • Industry: Communications & Media
  • Size: Enterprise
  • Region: Asia Pacific (APAC)