Salesforce Cleans up Sydney Pool Care Business

Challenge

• The business was growing fast and in danger of going out of control
• Owners/Partners had poor visibility of where the money was going
• Evenings were consumed with briefings and debriefings
• It had the potential to be bigger and more profitable with the right CRM

Solution

• Service Cloud – the salesforce.com Service Cloud Cloud allows Jim’s Pool Care to look after the ongoing needs of its existing client base and add in new leads
• Custom Cloud – Easy to follow salesforce.com video and tutorial materials provided the basis for the creation of a custom app for monitoring pool chemicals and mapping them to customer records
• Mobile – Mobile Access to the Salesforce app via iPad delivers essential information on site

Results

• Open visibility of the entire business (As franchise owner Pru Loon points out, “how can go grow when you don’t know where your business is at?”)
• A deep understanding of where the biz is going, what’s working and not working, in order to make the right decisions and stay on track
• Greater efficiency with stock ordering
• Time savings of 10+ hours a week (Business owners used to sit down at 8pm to go through reports and update records - they have now grabbed back a couple of hours each evening!)