Time Warner Cable Business Class

Communications & Media

Salesforce CRM is the tool I use to tell me what direction we're going in. I can see exactly where we're heading—whether it's good or bad—and whether we need to take action.
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Team productivity increases up to 10% after Time Warner Cable Business Class implements Salesforce CRM

Challenge

  • Lacked tools to analyze critical business data
  • Needed more accurate forecasting and better understanding of revenue stream
  • Wanted better and quicker insight into potential issues for more proactive problem resolution
  • Needed better tracking of daily sales and business activities
 

Solution

  • Selected Salesforce CRM primarily for analytics, sales, and customer service capabilities
  • Dashboards provide overview of key analytics in one spot
  • Alerts and drill-down capabilities provide valuable and timely insight
  • Used the Force.com builder to create Web log for sales team communications
 

Results

  • More accountability for sales reps
  • First year productivity increase of 5 to 10%; expecting 20% increase by end of second year
  • Significant time savings for standard business activities (from seven days to two for survey completion and from 21 days to 14.5 for construction)


Key Stats