Retail
Connect with everyone who touches your brand
Retailers know better than anyone how radically consumer behavior is changing—and how always-connected shoppers present new opportunities to build your brand. Now, everyone from HQ to buyers to store associates can work together to create great experiences for consumers across every channel, and help your business grow.
Know your customers—in store and out
Successful brands are blurring the boundaries between in store and online—like Burberry, whose retail associates use customers’ online preferences to deliver a more personalized in-store shopping experience. Social clienteling gives retailers cross-channel purchase and browsing history, profiles and preferences, smart product recommendations, wish lists, and more—all at associates’ fingertips. Burberry’s story ›
Stay ahead of emerging trends
In addition to engaging with customers, social networks can help retailers quickly spot emerging trends or potential issues. Chipotle Mexican Grill monitors social networks so it can see when there’s something great happening in one region that needs to be rolled out to others, or can quickly identify issues with suppliers. Chipotle’s story ›
Put retail apps in your team’s hands
Move beyond traditional customer relationship management with your own custom apps to track customer loyalty, coordinate store rollouts, manage franchises, or connect with suppliers and associates. At Carlo’s Bakery, employees use Salesforce to take orders on iPads or over the phone and instantly share dates and flavor requests with bakers, decorators, and the Cake Boss himself. Carlo’s Bakery story ›
Build stronger connections with social
Your customers are active on social networks. Are you? Consumers love interacting with their favorite brands online, so leading retailers—like Dunkin’ Brands—are going social to engage with their fans. It’s about more than just being liked on Facebook: You can use Salesforce to participate in conversations about your brand, and build everything from new buying experiences to innovative social marketing campaigns. Dunkin' Brands’ story ›
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