author title
Director, Consumer Strategy & Insights
author bio
Caila Schwartz is the director of consumer insights and strategy for retail and consumer goods at Salesforce. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.
Consumers are saving more and spending less, according to our research. But savvy retailers can keep current customers happy by using data and AI to create excellent customer experiences.
European retailers already are showing signs of economic recovery by focusing on the desires of their existing, loyal customers. US retailers should do the same.
After four consecutive quarters of massive consumer digital adoption, numbers from a billion global shoppers in 51 countries give us the clues to help forecast future demand.
As you round out your 2021 commerce plan, break down the barriers between your physical and digital experiences. Read this and other insights learned from the 2020 holiday season.