Salesforce Provides Dow Jones Newswires with a Customized View of Each Customer's Data

"The whole idea of CRM is to have customer knowledge easily accessible, in real time, and in one place. Salesforce has solved the serious software, synching, and user issues of many CRM solutions and delivers what we need in a CRM application: accessibility, flexibility, ease of use, and integration with back-end systems."

Diane Driscoll
Manager


Desafio:
  • Sales and support personnel needed centralized access to comprehensive customer profiles
  • Dow Jones Newswires wanted integration between CRM and financial systems
  • Pre-existing CRM client-server software became expensive to customize and maintain

Solução
  • Implemented salesforce.com's Enterprise Edition
  • Salesforce Enterprise Edition provided accessibility, flexibility, and ease of use
  • With the help of one off-site technician, integrated crucial data from back-end systems with Salesforce

Resultados
  • Now have a single, customized view of customers' real-time sales, financial, and support information
  • Eliminated need to obtain data from three disparate systems for faster and better customer service
  • Users spend less time training and use the system more frequently and efficiently
 
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