Yamaha Integrates Salesforce with Back-End Systems to Consolidate Key Data

"We needed CRM that could integrate with Oracle and other applications, like our product item summary and dealer eligibility, to create a single user portal that would be exposed to our field sales staff calling on the same dealers from multiple divisions. Salesforce was the only CRM that could be immediately deployed with full integration capabilities to match our future requirements. The Force.com helps us take CRM in entirely new directions with apps for other critical processes like e-mail campaign and survey management."


Desafio:
  • Customer data housed in multiple contact managers, division-specific databases and outdated customer service system
  • Needed to consolidate and automate processes to meet long-term financial goals
  • Required robust integration with Oracle and homegrown systems
  • Wanted to avoid risk and length of PeopleSoft or SAP implementation

Solução
  • With added functionally available through the AppExchange, Yamaha manages email campaigns, surveys, and even Google ad buys through Salesforce
  • Deployed salesforce.com nationwide across sales, marketing, credit, operations, artist relations divisions, and most recently to service & support
  • Worked with salesforce.com partner WisdomNet to create security model and customize application for wide range of user requirements
  • Consolidated customer information available on demand in field or office
  • Force.com Developer Network enables rapid, easy integration with back-end systems

Resultados
  • Improved tracking and management of customer information and activities associated with sales calls
  • Integrated campaign management to manage interactions around hundreds of trade shows
  • Better coordination of sales and marketing to large customers for increased commercial and institutional sales
 
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