The Ninth Edition State of Marketing Report
Discover the trends on AI, data, and personalization with insights from nearly 5,000 marketers worldwide. Learn how marketers are:
- Building a unified data strategy
- Delivering personalization at scale
- Driving loyalty and account-based engagement
- Investing in and implementing AI
Explore key insights below.
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A sneak peek into the State of Marketing report:
Marketers pursue AI ambitions with some difficulties.
Generative and predictive AI become marketing mainstays.
Marketers are embracing AI to predict, create, and integrate at scale.
Real-time data encounters speed bumps.
Over half of marketers have real-time data at their disposal. The problem? They need technical assistance to activate it.