Healthcare leader upgrades online CRM to salesforce.com to support US and international sales growth
SAN FRANCISCO, CA. — January 7, 2002 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced that SonoSite, Inc. (Nasdaq: SONO), the creator and leader of the hand-carried, point-of-care ultrasound market, has deployed salesforce.com's online CRM solution across its global operations. SonoSite employees in North America and Europe are using salesforce.com's integrated sales and support functionality, and can access a single comprehensive, real-time view of its customer information from any remote location. SonoSite believes that the implementation of salesforce.com has enabled it to more effectively manage costs and substantially increase efficiency even as the company doubled its U.S. sales force this past year.
Prior to implementing salesforce.com, SonoSite was using a less robust online CRM package to manage elementary sales processes such as lead management. Searching for a more powerful and user-friendly solution, SonoSite implemented salesforce.com in 2001 on the basis of its ease of use, rapid performance, and advanced reporting and forecasting abilities. SonoSite quickly customized the application in-house to better serve the company's top customers in four discrete core markets, without hidden consulting costs. As SonoSite has grown its U.S. sales force while expanding European operations by opening a new office in France in November 2001, salesforce.com has scaled to meet its global needs.
"We needed an online CRM solution that delivered immediate benefit to our sales force and support representatives without any barriers like slow download times and confusing design," said Ron Dickson, vice president of sales, SonoSite, Inc. "Salesforce.com delivers the tools our employees need to be effective, along with the reporting functionality that helps executive management assess and grow our business, without requiring any investment in software, hardware or consultants."
"We are pleased to provide SonoSite with a cost-effective, high-performance global CRM solution," said Marc Benioff, chairman, president and CEO of salesforce.com. "Salesforce.com has effectively and effortlessly scaled to meet SonoSite's international growth, delivering global CRM without implementation headaches."
As the first complete CRM solution to be offered online, salesforce.com helps companies such as SonoSite enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with conventional enterprise client/server applications. Salesforce.com's 3000-plus customers, including Adobe Systems (NASDAQ:ADBE), Autodesk (NASDAQ:ADSK) Fujitsu (OTC: FJTSY), Siemens PT&D (NYSE:SI), USA Today (NYSE: GCI) and Wachovia (NYSE: WB), have realized impressive benefit from their CRM implementations. World-leading tool steel manufacturer Bohler-Uddeholm, which passed over SAP and other traditional CRM vendors in choosing salesforce.com, has seen a 250% return on investment (ROI) in salesforce.com.