Daiwa Securities SMBC Europe Limited standardizes its Fixed Income Division on salesforce.com to improve client relationships and identify new business opportunities
San Francisco, Calif. - June 10, 2002 - Salesforce.com, the market leader in online customer relationship management (CRM), today announced that Daiwa Securities SMBC Europe Limited, has standardized its Fixed Income Division on salesforce.com's online CRM solution. With salesforce.com, Daiwa's investment professionals can access a central repository of real-time information to ensure continuity and a seamless relationship with clients and provide the most professional service and attention possible. Salesforce.com has enabled Daiwa to become more efficient in matching buyers and sellers and rapidly identify emerging business opportunities.
Daiwa has been established in London since 1980 and has additional offices in Frankfurt, Geneva, Paris, Madrid, Milan and Bahrain. In response to its own expansion, the company elected to implement a CRM solution across its Fixed Income Division. Rejecting in-house and conventional client/server solutions, Daiwa selected salesforce.com's online CRM solution on the basis of its cost-effectiveness, global accessibility, strong functionality and low risk. Since implementing salesforce.com in less than 30 days Daiwa has noted a dramatic increase in client service and customer satisfaction levels due to the capability of employees at any location to access customer data upon request. Additional benefits include increased internal transparency, improved personnel management, and better coordination between capital markets and sales - all a fraction of the cost of conventional CRM solutions.
"As part of the financial services industry, we are obviously very conscious of cost-income ratios and have very tight cost controls," said Graeme Muirhead, executive director, joint head of Technology Development Department at Daiwa. "Salesforce.com provides us with an affordable CRM solution that effectively meets our needs for internal transparency and enhanced client service without requiring the resources to implement, integrate and maintain a complex conventional solution."
"Financial services organizations like Daiwa are realizing that online CRM is the perfect tool to meet their complex requirements without requiring a huge technology and consultant infrastructure," said Marc Benioff, chairman and CEO of salesforce.com. "Salesforce.com's unique combination of powerful functionality, flexibility, cost-effectiveness and ability to integrate with a wide variety of other applications is extremely attractive to investment banks and we are pleased to have a growing number of financial services customers, including Wachovia and Putnam Lovell Securities, who are managing their client relationships online."
Daiwa Securities SMBC Europe Limited is a wholly owned subsidiary of Daiwa Securities SMBC Co. Ltd., an investment banking joint venture which is 60% owned by Daiwa Securities Group Inc. and 40% owned by Sumitomo Mitsui Banking Corporation. Its five divisions cover equity, fixed income, investment banking, derivatives and mergers and acquisitions.
Salesforce.com currently has over 4,600 customers for its online CRM solution, including global leaders such as Le Meridien, Autodesk, and USA Today. Salesforce.com delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, salesforce.com has added more CRM customers than Siebel, PeopleSoft, Oracle, and SAP combined.