Multi-year commitment brings sales success to multiple divisions of established manufacturing powerhouse
SAN FRANCISCO, Calif. - March 25, 2003 - Salesforce.com®, the market leader in online customer relationship management (CRM), today announced that NSK Americas, a world-class producer of ball and roller bearings, is deploying salesforce.com Enterprise Edition across three operations in the United States and Canada. The company chose salesforce.com over Siebel Systems [NASDAQ: SEBL]. NSK Americas' two-year contract covers users in its sales, marketing, customer service, manufacturing, and engineering groups.
"When we were researching CRM options, we were drawn to salesforce.com's unique mix of functionality, flexibility and immediate benefit," said Thomas Rouse, president of NSK Precision America. "The results have proved us right. Thanks to salesforce.com our cross-functional teams became more efficient and productive. Now fewer leads fall through the cracks, while reps are freed to spend more time actually selling to our customers."
With a distributed sales force but no centralized system for managing and retaining customer information, NSK turned to salesforce.com to help increase operational efficiency, decrease ramp-up time for new reps, and ensure ownership of customer data when personnel moved on. Minimizing capital expenses associated with CRM deployment, three divisions of the manufacturing powerhouse rolled out Enterprise Edition to cross-functional teams focused on certain territories and markets. Implementation was completed in a month. This has streamlined communication between departments, each of which access a salesforce.com view customized to specific departmental goals and requirements. In addition, NSK can now capture and track all opportunity information with Enterprise Edition, thereby eliminating lengthy email chains.
"Core functionality, integration capabilities, flexible customization, ease of use, return on investment -salesforce.com delivers the elements essential to CRM success," said Marc Benioff, chairman and CEO of salesforce.com. "And, unlike Siebel, salesforce.com delivers within an online utility model that makes financial sense to large enterprises like NSK. Salesforce.com will continue to focus on meeting the needs of large enterprise companies as we enter our path towards profitability."
A recent Gartner survey found that 42 percent of all enterprise CRM software licenses purchased are never deployed (Gartner Group, March 2003). In contrast, salesforce.com's utility model delivers robust CRM technology on a pay-as-you-go basis for immediate success. Salesforce.com currently has over 6,000 customers and 80,000 users in 107 countries, making it the world's most successful application utility.