Announces S3, the Strongest, Smartest, and Simplest Way Yet to Manage Customer Relationships — Without Software

Delivering strong customization and integration in a complete CRM ecosystem, advances its software-as-service leadership

NEW YORK CITY - June 23, 2003 -®, the world leader in delivering software-as-service, today launched S3, the strongest, smartest and simplest way yet to manage customer relationships — without software. S3 allows the scalable, secure management of sales force automation, campaign management, customer service and support operations, as well as documents and files. S3 is built on sforce, the new client/service application system, allowing it to be easily customized with tools from BEA (NASDAQ: BEAS), Borland, Microsoft (NASDAQ: MSFT), and Sun (NASDAQ: SUNW). Also available is the Integration Server powered by TIBCO (NASDAQ: TIBX), which offers integration with almost every corporate system including SAP (NYSE: SAP), Oracle (NASDAQ: ORCL), PeopleSoft (NASDAQ: PSFT), and Siebel (NASDAQ: SEBL) applications (see accompanying release).

The culmination of over four years of development and $100 million in research and infrastructure investment, S3 adds more than 100 new features to the existing service. is launching S3 in partnership with top technology and service vendors, including Business Objects (NASDAQ: BOBJ); Dell (NASDAQ: DELL); Genesys Telecommunications Laboratories, a division of Alcatel (NYSE: ALA); Good Contacts; Grand Central Communications; iAnywhere Solutions, a division of Sybase (NYSE: SY); Pinpoint Selling; PST; Pumatech (NASDAQ: PUMA); Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM); Synergex; The Blue Wolf Group; TIBCO (NASDAQ:TIBX); and WebSideStory, as well as sales methodology leader Miller Heiman, to deliver a complete CRM ecosystem (see accompanying releases). S3 will be deployed immediately by 6,700 customers to 93,000 users worldwide in 10 languages instantaneously, without the substantial cost, resource and time investment associated with conventional enterprise software. S3 is also immediately available for new users.

"'s ease-of-use has always been extremely popular with our users and managers," said Doug Meeker, vice president of operations at AOL Interactive Marketing. "Now with S3, advanced application integration and customization capabilities are making extremely popular with our IT department as well. Integrating with our back office will be easier than ever."

"With the launch of sforce and now S3, has firmly established itself among the top CRM vendors as a strong alternative to the traditional enterprise CRM, and advanced its leadership position in on-demand software," said Sheryl Kingstone, program manager for CRM strategies at Yankee Group. " is proving that it is a top fit with the market, providing comparable capabilities at significantly reduced cost and risk compared to software."

" is the undisputed leader in on-demand CRM, with profitable operations, top-tier partners, and Fortune 500 customers in every category," said Marc Benioff, chairman and CEO of "With S3, we are pulling even further ahead of the pack by delivering smarter, stronger and simpler CRM capabilities." S3 product highlights include:

Thirty-three tools to work smarter: S3 includes a comprehensive set of features that improve productivity and increase user adoption. These include a shared documents library, a business process and workflow manager, and HTML rich-media email support with dynamic click-through tracking. S3 also includes a Microsoft Outlook Edition, as well as executive opportunity alerts and tools to smoothly and effectively support integrated team selling.

Thirty-three enhancements to make CRM stronger: S3 extends the infrastructure to provide IT departments with even more security, reliability and control. has spent $10 million in data center upgrades to provide uptime that eWeek measured at 100 percent (May 2003 issue), a rate unmatched by any competing hosted solution. Through the sforce client/service application builder and Integration Server for TIBCO, companies now have the ability to rapidly extend functionality and integrate with market-leading back-end software at a substantially lower cost than has previously been available. S3 also introduces a new data security console that maximizes a customer's control over who has access to particular data, as well as local database mirroring.

Thirty-three ways to simplify CRM success: With S3, there has never been a better time to start using CRM. S3 features new setup wizards and best practice email templates, a Quick Start Guide, and a Virtual CRM Manager, which makes the first CRM application to automatically provide suggestions to companies on how to improve their CRM usage, based on the best practices of the entire user community.

Personal Edition: S3 introduces Personal Edition, designed for individual professionals currently not using Personal Edition includes essential CRM functionality, including integration with Outlook and Palm, and is offered free of charge to individual users.

For the complete S3 feature list, please contact at 1-800-NO-SOFTWARE. A free 30-day trial of S3 is available at

For more S3 product details, see related release and visit

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.