Travel management company using salesforce.com's proven features, easy customization and integration to better manage relationships with business customers
SAN FRANCISCO, Calif. - January 26, 2004 - Salesforce.com, the world leader in delivering on-demand applications, today announced that Expedia® Corporate Travel, a full-service travel management company operated by Expedia, Inc, has chosen salesforce.com Winter '04 for state-of-the-art on-demand customer relationship management (CRM) service. Expedia® Corporate Travel is using salesforce.com's proven functionality, ease of integration and customization features to more effectively manage their corporate sales relationships with business customers.
Expedia® Corporate Travel chose salesforce.com Winter '04 for the ability to modify and customize salesforce.com with minimal time and effort. As Expedia® Corporate Travel expanded with a new field sales force and account management team, they needed a proven, full-featured CRM system that could grow along with the company and replace their existing internal solution. Salesforce.com helped Expedia® Corporate Travel achieve these goals, as well as use workflow to integrate the business processes of different departments — from sales to account managers to implementation groups.
"The salesforce.com on-demand utility model really works — we have come to rely on it like a dial tone," said Howard Mendelsohn, vice president of strategic planning and new business initiatives, Expedia® Corporate Travel. "With other CRM solutions we examined, there was always the danger of it taking too long to get up and running, the system not working or users not having access. Salesforce.com is a robust application that our company never has to worry about keeping operational — instead we can focus on mission-critical activities that drive the success of our business."
Expedia® Corporate Travel was impressed with salesforce.com's user-friendly features, particularly Microsoft Outlook integration to capture and remember all communications for organization-wide visibility, and Opportunity Sharing to effectively manage all details of multiple deals simultaneously, tracking deal progress and milestones. The company plans to expand its use of salesforce.com to include marketing campaigns and forecasting in 2004.
"Expedia® Corporate Travel considered the alternatives and chose salesforce.com to provide proven, on-demand CRM that can be quickly and easily customized to their business needs," said Marc Benioff, chairman and CEO, salesforce.com. "More than 8,400 successful customers and 120,000 happy subscribers have made salesforce.com the clear on-demand CRM market leader."
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