Provider of corporate A/V services switches to salesforce.com for integration capabilities, ease-of-use and reliability
San Francisco, Calif. – July 26, 2005 – Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that ITA Audio Visual Solutions has selected salesforce.com to replace its CRM solution from Siebel. ITA chose Salesforce for its ease of use by sales and support staff and Sforce for its easy integration with the company's accounting and quote-generation systems.
ITA, based in Cincinnati, provides audio and visual services to 50 nationally known hotels, as well as some of the country's largest companies and organizations. With salesforce.com, ITA is leveraging the benefits of an 18th-generation CRM solution. The company is one of the 15,500 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of April 30, 2005.
"Our previous Siebel solution wasn't up to the task of integrating with our backend accounting system or our quoting solution," said Lisa Greene, CFO and secretary/treasurer, ITA. "In contast, Sforce enables us to seamlessly and easily integrate these essential business processes and systems, making it easier to provide fast answers to our customers about current and future projects."
In addition to integration capabilities, ITA required a solution that was easy for sales and support staff to use, since they need to quickly capture valuable customer data and make it available to employees in all of the company's locations. Using Salesforce, ITA's staff takes orders and records customer conversations within the solution, allowing sales managers and account executives to access them as needed.
"Since our sales force operates in several different offices, we needed a CRM solution that was accessible anywhere, anytime from a Web browser," said Greene. "Salesforce gives us the flexibility to work with salespeople regardless of where they're located, and helps them find the information they need about their customers without delay."
The Sforce on-demand integration platform enables enterprises to customize, integrate, and extend salesforce.com CRM using standards-based Web services and market-leading development tools. With Sforce, ITA has been able to integrate Salesforce with other key business solutions.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.