More than 5,000 Attendees Come Together at Dreamforce '06 as Redefines On-Demand Computing with New Apex, World's First On-Demand Programming Language and Platform

New promise of "Innovation Not Infrastructure" embraced by customers, partners and developers

SAN FRANCISCO — Dreamforce Conference — October 9, 2006 — [NYSE: CRM], the market and technology leader in on-demand business services, today kicked off its fourth annual Dreamforce Conference at Moscone Center in San Francisco. With more than 5,000 people in attendance, Dreamforce brings together the global community of customers, partners, developers, industry luminaries and employees to discuss and drive the next wave of innovation in on-demand computing. At the forefront of's news at Dreamforce is Apex, the world's first on-demand programming language and platform that will, for the first time, allow third parties to write and run code on the multi-tenant, shared architecture.

"For the more than 5,000 members of our community attending this year, Dreamforce offers a unique opportunity to come together and share their individual stories of success," said Marc Benioff, chairman and CEO of "Customers will share best practices and meet over 150 partners delivering innovative on-demand solutions on the AppExchange. Best of all, there's an energy and enthusiasm at Dreamforce that truly defines success on demand." made several significant new technology, product, partner and customer announcements at Dreamforce '06. New Apex, the World's First On-Demand Programming Language and Platform Allows Third Parties, for the First Time, to Write and Run Code on's Multi-Tenant, Shared Architecture's new Apex is a breakthrough new multi-tenant programming language and platform that will deliver the future of business applications. Apex will empower customers, partners and developers with the same language and platform that have allowed to build its industry-leading on-demand service. Apex code and applications will run on's service, freeing businesses for the first time from the burden of buying and deploying complex software infrastructure. With complete freedom to innovate, the ecosystem can create and run any application on demand with the security, reliability, upgradeability, and ease-of-use for which is best known. With Apex applications available through the AppExchange, customers will benefit from unprecedented choice and freedom across all types of business applications. Unveils Apex Alliance; Dozens of Partners, Customers and Venture Capital Firms Support's Apex, the World's First On-Demand Programming Language and Platform's new Apex Alliance is a select group of industry leaders, including customers, industry partners, and venture capital firms, supporting Apex, the world's first on-demand programming language and platform. For the first time, all members of's community have access to the same power to create as the company's own developers. The Apex Alliance features dozens of partners, including industry leaders Accenture [NYSE: ACN], Adobe [Nasdaq: ADBE], Astadia, Bluewolf, Business Objects [Nasdaq: BOBJ], Cingular Wireless [NYSE: T], Citrix [Nasdaq: CTXS], Dell [Nasdaq: DELL], Deloitte, ExactTarget, Harte-Hanks [NYSE: HHS], Hoover's [NYSE: DNB], Informatica [Nasdaq: INFA], OKERE, Omniture [Nasdaq: OMTR], Palm [Nasdaq: PALM], Research In Motion (RIM) [Nasdaq: RIMM; TSX: RIM], Satyam [NYSE: SAY], ShareMethods, Siemens [NYSE: SI], Skype [Nasdaq: EBAY], SOFTBANK BB, Sprint Nextel [NYSE: S], Sybase [NYSE: SY], Symantec [Nasdaq: SYMC], TATA Consultancy Services, Tibco [Nasdaq: TIBX] and many more. AppExchange Incubators to Fuel Entrepreneurship in Multi-Tenant Applications and On-Demand Companies's new AppExchange incubators will allow fledgling companies to capitalize on the expertise has acquired as the worldwide market and technology leader in on-demand business services. AppExchange incubators will provide entrepreneurs and incubator companies with a complete package of business services, including access to the Apex multi-tenant programming language and platform, technology infrastructure, product development, sales and marketing support, fundraising and business development assistance and office space. AppExchange incubators will compress the development timeline and the go-to-market costs for incubator companies.

Salesforce Winter '07 Release: 21st Generation of Salesforce to Deliver Unlimited Success on The Business Web
Salesforce Winter '07 will be the 21st generation of the world's most popular on-demand service and the industry's first service to fully leverage Web 2.0 technologies across an integrated suite of CRM applications. Powerful new capabilities for embedded mash-ups, the Business Web Desktop, and AJAX user interface componentization will deliver new levels of freedom and flexibility for users. Empowered by the Apex programming language and platform, businesses will be able to customize, modify and even rebuild any aspect of the Salesforce suite of CRM applications to meet their unique needs and complex processes.

Winter '07 will feature major advances across the complete CRM suite of Salesforce SFA, Service & Support, PRM, Salesforce Marketing, Apex Analytics and AppExchange Mobile, all delivered on the revolutionary new multi-tenant Apex platform. Winter '07 will be available in Personal, Team, Professional, Enterprise and Unlimited Editions, allowing customers to select the best product for their size of implementation and enterprise.

Cisco and Join Forces to Integrate Cisco Unified Communications Solutions with AppExchange and The Business Web
Cisco and will make a connector for Cisco CallManager Express available on's AppExchange. CallManager Express is the call-processing component of the Cisco Unified Communications system for the SMB (small and mid-sized business) market. By making the CallManager Express integration available on the AppExchange, Cisco will give customers and AppExchange partners the ability to incorporate enterprise telephony features and capabilities, such as voice, presence, collaboration, conferencing and video into the suite of Salesforce on-demand business applications. All Salesforce applications, including Salesforce SFA and Salesforce Service & Support, along with the more than 400 applications on the AppExchange, will be able to leverage a common communication platform, delivering unprecedented, communication features to customers and the overall SMB market.

Business Objects and Expand Partnership to Deliver On-Demand Business Intelligence Via the AppExchange
Business Objects reporting and dashboard capabilities are available on's AppExchange, offering new connectivity between Salesforce and Business Objects. The Business Objects AppExchange solution empowers customers to create sophisticated Crystal reports with data in their Salesforce applications, and to share reports over the web with authorized users. In addition, Business Objects is scheduled to deliver a beta version of business widgets on AppExchange which extends users' ability to easily interact with Salesforce data and measure business performance directly from their desktop.

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