helps Singapore Airlines Deploy Salesforce On-demand CRM Solution to Foster Collaboration Among Home Office-based Sales Representatives

Company uses fourteen applications from the AppExchange directory to automate tasks, increase efficiency and improve visibility into accounts

SAN FRANCISCO — December 13, 2006 — [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Singapore Airlines has deployed Salesforce SFA and Salesforce Marketing to foster collaboration and information sharing among its growing number of home office-based sales representatives. The company leveraged fourteen applications from the AppExchange directory to easily enhance its Salesforce solution by automating manual tasks, increasing efficiency in campaign efforts and improving visibility into account status. Applications available via the AppExchange directory are built using Apex, the world's first on-demand platform.

Singapore Airlines is one of the 27,100 companies of all sizes, industries and geographies that comprised the customer base as of October 31, 2006. Revenue and subscribers will be recognized as the service is delivered.

"We have a highly dispersed team of inside and outside sales representatives in North America, and before selecting it was often a challenge to collaborate as a team to meet our sales goals," said Michael Stellwag, manager of direct sales and marketing at Singapore Airlines. "Salesforce allowed us to centralize all of our customer information and make it fully accessible to the members of the sales team who needed it, no matter where they were located. As a result, we've become more productive and agile. Salesforce has had a direct impact on the success of our sales effort."

While many of their competitors are dismantling their sales teams, Singapore Airlines is committed to providing customers with a point of reference. However, in order to make this economically viable, Singapore Airlines has moved a majority of the sales team to a home office environment, and they needed an application to facilitate the collaboration between different sales people. After looking at a number of options, Singapore Airlines choose Salesforce SFA because of its cost, functionality and scalability. also enables customers, like Singapore Airlines, to further increase their Salesforce success through the Apex platform and AppExchange directory. Singapore Airlines deployed fourteen applications from the AppExchange directory, including:

  • Activity Management — AppExchange application that helped the company manage team-based, single and recurring tasks associated with opportunities and accounts
  • Survey Management — AppExchange application, User Poll, from The Phoenix Companies allows companies to solicit feedback from Salesforce users by displaying a brief multiple-choice question on its home page
  • Audit Management — AppExchange application from Sxip allows administrators to monitor their organization's security status and activities
  • Salesforce for Google AdWords — AppExchange application provides complete integration with Google advertising campaigns so users can create new Google campaigns, and then track which ads and keywords generate leads, opportunities and revenue
  • Advanced Reporting and Dashboards — Adoption, Contract, and Contact-specific reports and dashboards from the AppExchange to enable specific reports on adoption and contact-specific information
  • User Adoption Dashboard — this AppExchange application from Arrowpointe Corporation analyzes the data activity that has taken place over the past 60 days; dashboard components exist for each major type of data, and provide information about who has and has not logged in over the past seven days
  • Census Population — AppExchange application links to online Census data, making city population data available in a single click
  • Auto vCard — this AppExchange application from Arrowpointe Corporation allows a user to auto-create a vCard file for the import of lead or contact information into Microsoft Outlook or Palm Desktop
  • Access Hoover's — this AppExchange application from Hoover's integrates Hoover's easy-to-use database of more than 21 million companies and 28 million executives with Salesforce, giving users the ability to easily update and enhance account and lead data
"Salesforce has helped transform our sales and marketing activities, and the Apex platform allows us to continually improve and refine our processes," added Stellwag.

Apex and the AppExchange
Apex, the world's first on-demand platform, provides unprecedented ease of customization and integration enabling a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 430 applications that are now available on's AppExchange, the world's first on-demand application directory, found at

The Apex platform, formerly known as the AppExchange platform, is available today. As previously announced, the next release of the Apex platform is currently scheduled to be available in conjunction with the release of Winter '07, and the Apex programming language is currently scheduled to be available during the first half of 2007.

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Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.