Toyota Motor Europe Standardizes on Salesforce Across Europe

One of the world's largest vehicle manufacturers utilizes the Force.com Platform-as-a-Service to deploy fully integrated European sales environment in less than three months

SAN FRANCISCO -November 26, 2007- Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced that Toyota Motor Europe has standardized on salesforce.com's multi-tenant on-demand service and deployed a fully integrated European sales environment in less than three months. Toyota Motor Europe can now automate many day-to-day sales processes which allow its European sales territories to work together more efficiently resulting in a substantial increase in customer responsiveness.

Toyota Motor Europe is one of the 38,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of October 31, 2007. Revenue and subscribers will be recognized as the service is delivered.

"Toyota Motor Europe's strategy is to provide a superior quality purchase experience and we believe that the Salesforce Software-as-a-Service solution is ideally suited to help us achieve that goal," said Dave Cussell, General Manager, Market Development Division, Toyota Motor Europe.

Account managers at Toyota Motor Europe's headquarters in Belgium, as well as Toyota National Sales and Marketing companies throughout Europe, use the multi-tenant on-demand service to target, acquire and manage day-to-day relationships with multi-national fleet customers.  Utilizing the Force.com platform, Toyota Motor Europe customized the system to meet its unique needs enabling the company to automate many day-to-day processes.

One of the main reasons for choosing the on-demand Salesforce application is its ability to integrate with back office systems and external sources of information regarding vehicle data.  The Force.com platform offers the flexibility to integrate with any enterprise application or system-offering faster, easier, and more cost effective integration.

Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business application with Platform-as-a-Service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service.  Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
 
The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange.  Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

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