Chairman and CEO Marc Benioff Named CEO of the Year by CRO Magazine

SAN FRANCISCO -September 16, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced that CRO Magazine has named Marc Benioff "CEO of the Year" in the Middle Market Award category.  Benioff received this honor based on his "thought and action leadership in corporate responsibility," including his creation of the Foundation and visionary 1/1/1 Model, in which gives 1% of profits, 1% of equity and 1% of employee time back to its communities, and his authorship of "The Business of Changing the World," in which he details business leaders going beyond checkbook philanthropy to make a true difference.

"As 2008 CEO of the Year,'s Marc Benioff represents the ideal combination of leadership in corporate responsibility and financial performance," says CRO Magazine Publisher Jay Whitehead. "He has consistently demonstrated that a company can deliver stellar results to Wall Street while remaining committed to its 1/1/1 Model to benefit the communities in which it resides. He is a great example for other CEOs, and as such deserves CRO Magazine's highest honor."

"We created the 1/1/1 Model to put into action our commitment to our communities.  By giving a combination of our time, Salesforce products and monetary contributions, we are able to see every day the real change that our efforts make for those in need, whether they are children at a local school who need computers or adults on the other side of a globe struggling with a natural disaster," said Benioff.  "I'm honored to be chosen by CRO Magazine as CEO of the Year and extend my gratitude to everyone in the community for their commitment to putting this integrated philanthropy model in action."

Since the inception of the Foundation and its 1/1/1 Model in 2000, has given all employees approximately six days of paid time off each year to participate in volunteer opportunities.  Nearly 85% of employees have participated in the program, donating more than 80,000 hours to help feed the hungry; combat homelessness; teach children to read; and improve the environment; among other activities. The company has also donated more than $12 million to nonprofit organizations, and supplied Salesforce licenses to more than 4,000 nonprofits in 56 countries around the world.  The combination of time, equity and product helps nonprofit organizations to run their organizations more efficiently and increase the impact of their efforts.

For more details about CRO's 100 Best Corporate Citizens 2008, the methodology and CRO magazine, visit

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CRO is the only membership media platform for Corporate Responsibility practitioners, and the professional service providers and non-profit influencers that serve them. The CRO publishes the 20,000-subscriber 'CRO' Magazine and 200,000+ subscriber, bi-weekly e-newsletters, webinars, and produces the four-time-annual CRO Conferences. With over 100 members including leading companies Sara Lee, Amtrak, IBM, Citigroup, Chubb Insurance, Mattel, Intel, Dell, Pepsi, Home Depot, Starbucks, Avon, Gap, State Street, Xerox, leading providers such as Deloitte, Baker & McKenzie, SAP, Hogan & Hartson, Edelman, Manning Selvage & Lee, Grant Thornton, Golin Harris, Ketchum, Cone, LRN, Integrity Interactive, and non-profits including Stanford University, Boston College, UCLA, and Harvard. Corporate membership information can be found at, or by calling 732-476-6160. The CRO is a Crossing Media LLC media platform. More information at

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