NBC Universal Streamlines its Business with Salesforce CRM

Leading media and entertainment company uses 360-degree view of customers to achieve greater insight into operations to increase profitability

SAN FRANCISCO - December 4, 2008 - Salesforce.com [NYSE: CRM], the enterprise cloud computing company, today announced that NBC Universal has deployed Salesforce CRM to help transform sales and unify its Network, Cable and Digital business organizations.  By providing sales reps with a complete, 360-degree view of its customers and greater insight into its sales and marketing operations, Salesforce CRM has helped enable NBC Universal's innovative custom marketing projects.

NBC Universal is one of the 51,800 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of October 31, 2008. Revenue and subscribers will be recognized as the service is delivered.

"We have a number of different teams that all touch the same customers, so it's imperative that we all share information and collaborate on sales and marketing activities," said John Sabino, senior vice president of Commercial Excellence and Operations at NBC Universal.  "Salesforce CRM ensures that our teams have the best information at their fingertips and that we are all on the same page. This has made our reps more effective in cross-selling across NBC Universal properties and up-selling advertisers on non-traditional media placements"

At NBC Universal, a central team creates account overviews, with detailed analytics showing sales reps where each advertiser spends money and on what type of media. Since deploying Salesforce CRM, NBC Universal has been driving adoption and making it easy for sales reps to find relevant documents in the process of completing daily sales activities. With Salesforce CRM , NBC Universal now has one central application which enables increased communication and collaboration across sales and marketing.

With the help of Salesforce.com Consulting, NBC Universal also integrated Salesforce CRM with its existing Business Objects business intelligence technology, and supplemented the solution with third-party data, from Hoovers via the Force.com AppExchange.  Now everyone from sales staff in the field to executives have access to the exact information they need. Management can tap into dashboards for high-level insight into the budget, marketing metrics, and early stages of a sales pipeline.

"I have been so impressed with what Salesforce CRM can do. I have new visibility across the organization, and this level of access enables the company to make more strategic decisions about our products and services, as well as focus on customer profitability," added Sabino.  "As an added bonus, the cloud computing delivery model means I don't have to worry about infrastructure, software upgrades and maintenance.  Salesforce has been a tremendous asset to our organization, and is helping us be a more agile and successful company."

About NBC Universal
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.  For more information, visit www.nbcuni.com.

About salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

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