NBC Universal Streamlines its Business with Salesforce CRM
SAN FRANCISCO - December 4, 2008
Leading media and entertainment company uses 360-degree view of customers to achieve greater
insight into operations to increase profitability
- Salesforce.com [NYSE:
CRM], the enterprise cloud computing company, today announced that NBC Universal has deployed
Salesforce CRM to help transform sales and unify its Network, Cable and Digital business
organizations. By providing sales reps with a complete, 360-degree view of its customers and
greater insight into its sales and marketing operations, Salesforce CRM has helped enable NBC
Universal's innovative custom marketing projects.
NBC Universal is one of the 51,800 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of October 31, 2008. Revenue and subscribers will be
recognized as the service is delivered.
"We have a number of different teams that all touch the same customers, so it's imperative
that we all share information and collaborate on sales and marketing activities," said John Sabino,
senior vice president of Commercial Excellence and Operations at NBC Universal. "Salesforce
CRM ensures that our teams have the best information at their fingertips and that we are all on the
same page. This has made our reps more effective in cross-selling across NBC Universal properties
and up-selling advertisers on non-traditional media placements"
At NBC Universal, a central team creates account overviews, with detailed analytics showing
sales reps where each advertiser spends money and on what type of media. Since deploying Salesforce
CRM, NBC Universal has been driving adoption and making it easy for sales reps to find relevant
documents in the process of completing daily sales activities. With Salesforce CRM , NBC Universal
now has one central application which enables increased communication and collaboration across
sales and marketing.
With the help of Salesforce.com Consulting, NBC Universal also integrated Salesforce CRM with
its existing Business Objects business intelligence technology, and supplemented the solution with
third-party data, from Hoovers via the Force.com AppExchange. Now everyone from sales staff
in the field to executives have access to the exact information they need. Management can tap into
dashboards for high-level insight into the budget, marketing metrics, and early stages of a sales
"I have been so impressed with what Salesforce CRM can do. I have new visibility across the
organization, and this level of access enables the company to make more strategic decisions about
our products and services, as well as focus on customer profitability," added Sabino. "As an
added bonus, the cloud computing delivery model means I don't have to worry about infrastructure,
software upgrades and maintenance. Salesforce has been a tremendous asset to our
organization, and is helping us be a more agile and successful company."
About NBC Universal
NBC Universal is one of the world's leading media and entertainment companies in the
development, production, and marketing of entertainment, news, and information to a global
audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC
Universal owns and operates a valuable portfolio of news and entertainment networks, a premier
motion picture company, significant television production operations, a leading television stations
group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned
by Vivendi. For more information, visit www.nbcuni.com.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.