Salesforce.com Chairman and CEO Marc Benioff to Deliver Keynotes at the 2011 National Middle Market Summit and Dell World 2011

The 2011 National Middle Market Summit will be held Oct. 6,
Dell World 2011 will be held Oct. 13

Benioff’s keynotes will showcase how companies can transform themselves into social enterprises with social, mobile and open cloud computing


SAN FRANCISCO – Oct. 5, 2011 – Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced Chairman and CEO Marc Benioff will deliver a keynote address at the 2011 National Middle Market Summit on Oct. 6 at 1:30 p.m. ET and at Dell World 2011 on Oct. 13 at 6:00 p.m. ET. Both keynotes will have live audiocasts.

The 2011 National Middle Market Summit will be held on the campus of Ohio State University in Columbus, Ohio. Sponsored by GE Capital and the Fisher School of Business at Ohio State University, the National Middle Market Summit brings together decision makers from across the country for a day-long dialogue on opportunities, challenges and growth drivers of businesses in the middle market.

Dell World 2011 will be held at the Austin Convention Center in Austin, Texas. The conference will bring together subject-matter experts, industry visionaries and technology professionals to discuss measuring IT efficiency, exploring the cloud and unlocking innovation in industry verticals such as healthcare, education and manufacturing.

Welcome to the Social Enterprise
Attendees of Benioff’s keynotes will learn about the social revolution that is taking place. The number of social networking users has surpassed e-mail users. Nearly a quarter of all time spent online is spent on social networks like Facebook. And people access the Internet more from mobile devices than from desktops. Salesforce.com is helping companies meet the challenge of this social revolution with the social enterprise. Today, companies must change the way they collaborate, communicate and share information with customers and employees to stay competitive. By leveraging salesforce.com’s social, mobile and open cloud technologies, companies can transform themselves into social enterprises by developing social profiles of customers, creating employee social networks and building customer and product social networks.

Additional Resources
• Register for 2011 National Middle Market Summit to get live streaming of Benioff’s keynote at http://www.nationalmiddlemarketsummit.com/register/.
• Register for Dell World: Live Online to get live streaming of Benioff’s keynote at http://dellworld.social27.com/.
• Follow @salesforce on Twitter.
• Become a fan of salesforce.com on Facebook: http://www.facebook.com/salesforce.

About salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.