Salesforce Launches Buy Button for Community Cloud, Transforming Every Community into a Place of Business
SAN FRANCISCO, Aug. 13, 2015 /PRNewswire/ -- Salesforce [NYSE: CRM], the Customer Success Platform and world's #1 CRM company, today announced that Community Cloud is now enabling companies to embed a buy button into online communities, a first among enterprise community solutions. The new e-commerce capabilities enable communities of customers to discover, research, discuss and buy products in a single location while introducing a new sales channel for companies.
Today, a range of consumer-driven services like Facebook, TripAdvisor, Pinterest and Twitter are helping brands drive revenue by allowing people to "click to buy" directly within the community. However, companies that want to offer this same type of commerce experience within their own communities have struggled to deliver it because there was not a trusted and easy way to combine transactions with their online communities. Research from eMarketer shows the potential for revenue upside for companies who offer e-commerce: this year, total e-commerce sales are slated to reach $349.1 billion. Salesforce's new Community Cloud solution enables companies to put a buy button right where their customers are already gathered and engaged.
Comments on the News
"Our goal is to make it easier for our customers to grow their businesses and today we're the first enterprise solution that enables buy buttons for any online community," said Nasi Jazayeri, executive vice president of Community Cloud, Salesforce. "Now any company can deliver the same click-to-buy experience as popular consumer services and grow their businesses with social commerce."
"Collaboration is vital to media content creation – whether you're creating music, TV shows or movies," said Achim Voermanek, senior director, Avid Marketplace, Avid. "With Avid Everywhere, we're helping content creators and media organizations create, connect and collaborate in unprecedented ways. The Artist Community enables media professionals to find talent and start new collaborations, while the Avid Content Marketplace gives artists a channel to monetize their work by sharing it with a global network of potential buyers."
New Lightning Components Allow Companies to Leverage Salesforce Ecosystem to Extend Community Capabilities
With new e-commerce Lightning Components from Salesforce partners like CloudCraze, Demandware and Bigcommerce, companies will be able to seamlessly incorporate e-commerce into their communities. Lightning Components are reusable building blocks that enable companies to quickly add rich new capabilities into their communities without programming. The Winter '16 release of Community Builder will enable customers to easily drag and drop Lightning Components into any community.
Companies Are Driving New Revenue Growth and Engagement with Salesforce Community Cloud
Community Cloud customers are already deploying custom e-commerce solutions, demonstrating the power of combining transactions with communities. The new e-commerce Lightning Components from Salesforce partners will make it easier than ever to incorporate a buy button right into the community. Current examples of Community Cloud deployments with embedded e-commerce include:
PonoMusic: PonoMusic, which was founded by legendary musician Neil Young, is a social music store that is built on the belief that music should be heard in the highest resolution possible. PonoMusic uses Community Cloud social intelligence to drive music discovery and purchases. By coupling recommendations with a buy button, powered by CloudCraze, PonoMusic makes it as easy for customers to buy new music as it is to discover.
Avid Technology: Avid is the world's leading provider of audio and video technology for media organizations and music producers. Avid products like ProTools are used to produce the most prestigious and award-winning films, music recordings, and television programs. Salesforce Community Cloud powers Avid's online Artist Community with CloudCraze e-commerce integrated so artists can buy and sell music tracks and videos: for example, a sound effect, a bass line, stock footage, or video effects, as well as their complete musical or video work.
Deloitte Digital Hub: Hub is Deloitte's personalized customer and partner community that is designed to increase engagement and drive sales. Powered by Community Cloud, Hub uses a responsive web app built on the Salesforce1 Platform that is available for trade customers to use on desktop, tablet or mobile devices. A leading global consumer packaged goods company uses Hub to enable local convenience stores to place orders via the community website, making simple, one-click online ordering available to thousands of retailers who might not otherwise have access to this kind of e-commerce technology.
Community Cloud enables companies to combine their business data and processes with the power of the world's #1 CRM platform to quickly create trusted destinations that are personalized, intelligent and mobile. Built on the proven Salesforce1 Platform, Community Cloud is connected directly to Salesforce CRM as well as third-party systems and data sources through the Connect API so companies can connect customers, partners and employees with tools and information they need to be successful. Today, demand for Community Cloud fuels a robust and expanding partner ecosystem including system integrators and ISVs.
Pricing and Availability
Salesforce1 Lightning Components and Community Builder are generally available with the current release of Salesforce and are included in all Community Cloud licenses.
The AppExchange for Components is live and available for everyone to access. Partner components on the AppExchange are priced individually on a per user or per Salesforce instance basis.
New e-commerce Lightning Components from partners are expected to be generally available in early 2016.
Learn more about Salesforce Community Cloud: http://www.salesforce.com/communities
Watch an overview of Community Cloud: https://www.youtube.com/watch?v=ob3pJ3mMS6M
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Salesforce, the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: http://www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.
© 2015 salesforce.com, inc. All rights reserved. Salesforce, Sales Cloud, Service Cloud, Marketing Cloud, AppExchange, Salesforce Platform, and others are trademarks of salesforce.com, inc. Other brands featured herein may be trademarks of their respective owners.
As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
 eMarketer, "Key Trends in Ecommerce," Jan 22, 2015: http://www.emarketer.com/Webinar/Key-Trends-Ecommerce/4000100
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.