Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and
implementing Customer Relationship Management (CRM) and eCustomer initiatives. ISM annually
publishes The Guide to CRM Automation and Top 15 CRM and Real Time CRM software reviews.
Barton Goldenberg, founder and president of ISM, authors CRM Automation published by Prentice Hall
and is a columnist for a number of publications including CRM Magazine. ISM private sector
clients include AAA Mid-Atlantic, Delta Faucet, ExxonMobil, IBM, Lucent Technologies, McGraw-Hill,
Nike, NYSE, PepsiCo, United Way of America, and United Way of Toronto; ISM's government clients
include the Department of Defense and the US Postal Service.