About ISM

Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management (CRM) and eCustomer initiatives.  ISM annually publishes The Guide to CRM Automation and Top 15 CRM and Real Time CRM software reviews.  Barton Goldenberg, founder and president of ISM, authors CRM Automation published by Prentice Hall and is a columnist for a number of publications including CRM Magazine.  ISM private sector clients include AAA Mid-Atlantic, Delta Faucet, ExxonMobil, IBM, Lucent Technologies, McGraw-Hill, Nike, NYSE, PepsiCo, United Way of America, and United Way of Toronto; ISM's government clients include the Department of Defense and the US Postal Service.