Marketing Cloud Pricing and Editions

Automate and optimize your lead generation and nurturing programs throughout the prospect lifecycle.

 
Standard
 
 
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Individual Prospect Tracking

Lead nurturing and email marketing

Lead scoring and grading

ROI reporting

Real-time alerts

Forms and landing pages

CRM integration for Salesforce, by Salesforce

 
Pro
 
MOST POPULAR
Get in touch for pricing

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Get all the Standard
features PLUS

Advanced email analytics

Email previews and spam testing

A/B testing for emails and landing pages

Dynamic content

Google AdWords integration

API access

Integrated marketing calendar

Social profiles

Chat support

 
Ultimate
 
 
Get in touch for pricing

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Get all the Pro
features PLUS

Custom user roles

Custom object integration

API access

Dedicated IP address

Phone support

* All per user products require an annual contract.

† Canadian pricing available upon request

* All per user products require an annual contract

† Canadian pricing available upon request

Download the full edition comparison chart. 

B2B Marketing Automation FAQ

  •  What is Pardot?
    Pardot is the easy-to-use, full-feature B2B marketing automation solution. Pardot's platform features CRM integration, email marketing, lead nurturing, lead scoring and grading, social postings, and ROI reporting. Integrate marketing and sales teams to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Additionally, sales reps can connect more effectively with Salesforce Engage, a Pardot product. Put the power of marketing-curated content and insights in the hands of sales reps with Salesforce CRM-integrated marketing tools — on mobile and in real time.

    LEARN MORE ABOUT PARDOT
  •  Who uses Pardot?
    Customers of all sizes and industries use Pardot. For companies with direct B2B sales teams and a longer, considered sales cycle, Pardot can help you move prospects through the buying cycle faster.

    SEE OUR CUSTOMERS TELL THEIR STORY
  •  How can Pardot help my business?
    By aligning sales and marketing, Pardot drives sales with intelligent, adaptive marketing. Companies that use Pardot see a 34% increase in sales revenue, 48% increase in marketing productivity, 37% increase in marketing campaign effectiveness, and 38% increase in prospect engagement.

    SEE PARDOT IN ACTION
  •  How does Pardot help marketers and sales reps better connect with customers?
    Connecting with your customers and best prospects is easier than ever with Pardot. Companies can enhance their marketing automation strategy by targeting their best leads with their most relevant offers — bringing sales and marketing together on one platform. You can create marketing messages that buyers want to receive, while boosting close rates and increasing marketing ROI.

    DISCOVER SALESFORCE FOR B2B MARKETERS
  •  Can I pick and choose Marketing Cloud products to purchase?
    Yes, there are several different subscription plans to choose from. One of Salesforce’s account executives can help you assess which plan is right for your marketing strategy.

    CONTACT US

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In today's connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.

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