Marketing Cloud Pricing and Editions

Leverage your CRM data and manage your advertising at scale.

 

Advertising Studio

 
 

from

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Includes
Facebook Ads Platform
Twitter Ads Platform
LinkedIn Ads Platform

Elegant campaign management

Powerful optimization and reporting

Team collaboration, permission, and workflow

Campaign optimization center

Premium dashboard and bulk editing tools

Access to Facebook, Twitter, Instagram, and LinkedIn ad platforms

 

 

Active Audiences

 
 

from

Get in touch for pricing

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Includes
Audience Segments
Refresh Scheduling

Create audiences from single view of your customer

Advertising within the customer journey

Facebook Custom Audiences

Facebook Lookalike Audiences

Twitter Tailored Audiences

Advertise using Social Listening Insights<

Refresh scheduling

Display ads API

† Canadian pricing available upon request

Digital Advertising FAQ

  •  What is Marketing Cloud?
    Marketing Cloud is the platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message, at the right time, throughout all phases of the relationship. The Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. Every imaginable customer interaction and engagement is covered, and guiding customers on their 1-to-1 journeys with your brand has never been easier and more effective.

    SEE MARKETING CLOUD IN ACTION
  •  How does Marketing Cloud leverage customer data to increase the effectiveness of digital advertising?
    With Advertising Studio and Active Audiences, you can leverage your CRM data to target customers and elusive lookalikes at scale. With Advertising Studio, you can reach customers on any device or channel with identity-based targeting via Twitter, Facebook, LinkedIn, and Instagram. Plus, Active Audiences provides powerful tools for using customer data you’ve already captured — like purchase history, Web browsing, and email engagement — to deliver relevant ads via Facebook and Twitter.

    SEE MARKETING CLOUD DRIVE ADVERTISING RESULTS WITH Advertising Studio AND Active Audiences
  •  Can I pick and choose Marketing Cloud products to purchase?
    Yes, there are several different subscription plans to choose from. One of Salesforce’s Account Executives can help you assess which plan is right for your marketing strategy.

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  •  Who uses Marketing Cloud?
    Our customers range from business-to-business and non-profits, to some of the largest business-to-consumer companies in the world – like Sony, GE, Hautelook, and News Corps Australia. These leading brands, big and small, know that it’s more important than ever to develop and nurture real relationships — to enable their customers’ success, drive revenue, and increase their ROI.

    SEE OUR CUSTOMERS TELL THEIR STORY
  •  What are the benefits of Marketing Cloud being cloud-based?
    Marketing Cloud delivers data and application functionality through the Web, rather than having them reside on a user’s desktop/laptop/mobile device, hardware drive, or in what is otherwise known as on-premises solutions. As a result, IT departments no longer need to worry about buying and provisioning servers to hold company data and can instead focus on creating applications that help the business run faster. And they don’t have to worry about installing applications on every device for every user in a business. Instead, users with Web access simply log in to an app to access, share, and collaborate on relevant data and business processes immediately. Salesforce has been a leader in enterprise cloud computing since 1999, virtually creating the category. Today, Salesforce has more than 100,000 customers and continues to be a recognized leader in cloud computing for businesses of all sizes and in nearly every industry under the sun.

    SEE MARKETING CLOUD CREATE CUSTOMER JOURNEYS WITH CLOUD-BASED TECHNOLOGY

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In today's connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.

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