Marketing Cloud Pricing and Editions

Personalize and automate email, mobile, and Web journeys for every customer at scale.

 
Basic
 
 
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Subscriber profiles

Drag-and-drop segmentation

Email and mobile-optimized templates

Content management and workflows

A/B testing

Personalization tools

Preference center

Integration with Salesforce Sales Cloud and Service Cloud

Reports and dashboards

 
Pro
 
 
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Get all the Basic
features PLUS

Personalization Builder

Automation Studio

Triggered communications

Automated workflow and campaigns

Web and mobile analytics

 
Corporate
 
MOST POPULAR
Get in touch for pricing

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Get all the Pro
features PLUS

Journey Builder

Mobile SMS and MobilePush

Multi-channel predictive content

Advanced reporting

 
Enterprise
 
 
Get in touch for pricing

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Get all the Corporate
features PLUS

Real-time big data segmentation

Distributed sending

Shared content, subscribers, and data

Locked templates

Custom roles and permissions

Business units

† Canadian pricing available upon request

Download the full edition comparison chart. 

Email, Mobile, and Web Marketing FAQ

  •  What is Marketing Cloud?
    Marketing Cloud is the platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message, at the right time, throughout all phases of the relationship. The Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. Every imaginable customer interaction and engagement is covered, and guiding customers on their 1-to-1 journeys with your brand has never been easier and more effective.

    SEE MARKETING CLOUD IN ACTION
  •  How does Marketing Cloud build customer journeys through email?
    Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication from basic email marketing strategies to sophisticated campaigns using Personalization Builder. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and pre-defined event triggers, you can automatically send relevant messages anytime during the customer lifecycle.

    DISCOVER MARKETING CLOUD EMAIL
  •  Can I pick and choose Marketing Cloud products to purchase?
    Yes, there are several different subscription plans to choose from. One of Salesforce’s Account Executives can help you assess which plan is right for your marketing strategy.

    CHECK OUT THE MARKETING CLOUD PRICING PAGE
  •  Who uses Marketing Cloud?
    Our customers range from business-to-business and non-profits, to some of the largest business-to-consumer companies in the world – like Sony, GE, Hautelook, and News Corps Australia. These leading brands, big and small, know that it’s more important than ever to develop and nurture real relationships — to enable their customers’ success, drive revenue, and increase their ROI.

    SEE OUR CUSTOMERS TELL THEIR STORY
  •  What are the benefits of Marketing Cloud being cloud-based?
    Marketing Cloud delivers data and application functionality through the Web, rather than having them reside on a user’s desktop/laptop/mobile device, hardware drive, or in what is otherwise known as on-premises solutions. As a result, IT departments no longer need to worry about buying and provisioning servers to hold company data and can instead focus on creating applications that help the business run faster. And they don’t have to worry about installing applications on every device for every user in a business. Instead, users with Web access simply log in to an app to access, share, and collaborate on relevant data and business processes immediately. Salesforce has been a leader in enterprise cloud computing since 1999, virtually creating the category. Today, Salesforce has more than 100,000 customers and continues to be a recognized leader in cloud computing for businesses of all sizes and in nearly every industry under the sun.

    SEE MARKETING CLOUD CREATE CUSTOMER JOURNEYS WITH CLOUD-BASED TECHNOLOGY

Ready to get started?

In today's connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.

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